Rascasse Audience Intelligence

Cookbook Audience in Switzerland

A data profile of the people who buy, follow and care about Cookbook in Switzerland — modelled from more than twelve digital signal sources. Cookbook has an estimated audience of 838,681 people in Switzerland.

#477among Topic in Switzerland
#54in Food & Beverages

The average Cookbook fan in Switzerland is 44.3 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Cookbook profile in Switzerland.

Audience size
839K
in Switzerland
Gender
66.7%♀
33.3% male
Age
44.3
average years
Country rank
#710
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cookbook fans

66.7% are female, 33.3% are male, average age 44.3.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Cookbook audience in Switzerland
MetricValue
Female66.7%
Male33.3%
Average age44.3
Estimated audience size838,681
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Cookbook audience in Switzerland
Age bracketShare%
16-198%
20-2916%
30-3920%
40-4925%
50+31%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Cookbook audience comes from Switzerland.

Worldwide audience distribution share by country for Cookbook
CountryShare
United States20.2%
Italy5.5%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cookbook audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Cookbook fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Bern~100K1.39×
02Canton of Zürich~200K1.30×
03Canton of St. Gallen~50K1.27×
04Canton of Glarus~4K1.27×
05Luzern~40K1.20×
06Thurgau~30K1.17×
07Graubünden~20K1.16×
08Aargau~60K1.14×
09Basel-Landschaft~20K1.14×
10Basel-City~40K1.08×
11Schaffhausen~7K1.08×
12Schwyz~10K1.06×
13Appenzell Innerrhoden~1K1.06×
14Canton of Zug~10K1.03×
15Solothurn~20K1.01×
16Canton of Obwalden~3K1.01×
17Uri~3K1.01×
18Canton of Nidwalden~3K1.00×
19Appenzell Ausserrhoden~4K0.99×
20Jura~6K0.97×
21Neuchatel~20K0.96×
22Fribourg~30K0.89×
23Valais~30K0.87×
24Canton of Geneva~50K0.85×
25Ticino~30K0.84×
26Vaud~60K0.75×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Switzerland

See Cookbook audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Cookbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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