Rascasse Audience Intelligence

Cookbook Audience in Indonesia

A data profile of the people who buy, follow and care about Cookbook in Indonesia — modelled from more than twelve digital signal sources. Cookbook has an estimated audience of 3,168,124 people in Indonesia.

#472among Topic in Indonesia
#71in Food & Beverages

The average Cookbook fan in Indonesia is 33.9 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Cookbook profile in Indonesia.

Audience size
3.2M
in Indonesia
Gender
63.3%♀
36.7% male
Age
33.9
average years
Country rank
#637
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cookbook fans

63.3% are female, 36.7% are male, average age 33.9.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Cookbook audience in Indonesia
MetricValue
Female63.3%
Male36.7%
Average age33.9
Estimated audience size3,168,124
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Cookbook audience in Indonesia
Age bracketShare%
16-1922%
20-2936%
30-3921%
40-4913%
50+8%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Cookbook audience comes from Indonesia.

Worldwide audience distribution share by country for Cookbook
CountryShare
United States20.2%
Italy5.5%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cookbook audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Cookbook fans by region: top regions in Indonesia
#RegionReachAffinity×
01West Sulawesi~10K1.10×
02Bangka-Belitung Islands~20K1.07×
03West Papua~10K1.07×
04Gorontalo (disambiguation)(2)~10K1.06×
05North Sulawesi~40K1.03×
06Papua (province)~20K1.03×
07Central Sulawesi~30K1.02×
08Central Kalimantan~30K1.02×
09North Maluku~10K1.01×
10North Kalimantan~10K1.01×
11West Nusa Tenggara~40K1.00×
12Jambi~40K1.00×
13Bengkulu~30K1.00×
14Maluku~10K1.00×
15Riau Islands~30K0.99×
16Southeast Sulawesi~20K0.99×
17Aceh~40K0.98×
18East Nusa Tenggara~30K0.98×
19West Sumatra~50K0.97×
20West Kalimantan~40K0.97×
21South Kalimantan~40K0.97×
22Jakarta~200K0.96×
23Lampung~60K0.96×
24Bali~60K0.96×
25East Kalimantan~50K0.96×
26South Sumatra~70K0.95×
27Riau~70K0.95×
28Special Region of Yogyakarta~50K0.95×
29South Sulawesi~90K0.94×
30Banten~100K0.92×
31North Sumatra~100K0.91×
32Central Java~200K0.82×
33East Java~300K0.79×
34West Java~400K0.74×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Indonesia

See Cookbook audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Cookbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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