A data profile of the people who buy, follow and care about Health & wellness in Switzerland — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 1,732,059 people in Switzerland.
Health & wellness has an estimated audience of 1,732,059 people in Switzerland. 61.1% are female, 38.9% are male, average age 43.7. Top brand affinities: Coop, Swiss International Air Lines, Conforama, Nature, Psychology.
Top brand affinities include Coop, Swiss International Air Lines, Conforama, with strongest over-indexing on Coop (1.74× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Mindfulness, Sustainability.
The typical Health & wellness fan in Switzerland is more female, around 43.7 years old, with strong Mindfulness tendencies and a notable affinity for Coop.
The key figures that characterise the Health & wellness profile in Switzerland.
61.1% are female, 38.9% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 43.7 |
| Estimated audience size | 1,732,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Health & wellness audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hiking boot | Fashion & Accessoires | 2.47× | ||
| 02 | Local food | Food & Beverages | 2.22× | ||
| 03 | Organic food | Food & Beverages | 1.86× | ||
| 04 | Desserts | Food & Beverages | 1.84× | ||
| 05 | Happiness | Health | 1.83× | ||
| 06 | Psychology | Business & Career | 1.82× | ||
| 07 | Hairstyle | Beauty & Wellness | 1.79× | ||
| 08 | Weddings | Kids & Family | 1.76× | ||
| 09 | Coop | Food & Beverages | 1.74× | ||
| 10 | Conforama | Home & Garden | 1.73× | ||
| 11 | Lodging | Travel & Leisure | 1.73× | ||
| 12 | Swiss International Air Lines | Travel & Leisure | 1.69× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.65× | ||
| 14 | Bars | Travel & Leisure | 1.65× | ||
| 15 | Kitchen | Home & Garden | 1.64× | ||
| 16 | Concerts | Music & Radio | 1.60× | ||
| 17 | Nature | Home & Garden | 1.57× | ||
| 18 | Dogs | Pets & Animals | 1.57× | ||
| 19 | Beaches | Travel & Leisure | 1.54× | ||
| 20 | Shoes | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.62× | |
| Sustainability | BALANCE | 1.40× | |
| Extroversion | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Indulgence | JOY | 0.74× | |
| Tradition | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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