A data profile of the people who buy, follow and care about Health & wellness in Colombia — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 3,671,448 people in Colombia.
Health & wellness has an estimated audience of 3,671,448 people in Colombia. 65.4% are female, 34.6% are male, average age 36.3. Top brand affinities: Natural skin care, Anti-aging cream, Local food, Kitchenware, Streetwear.
Top brand affinities include Natural skin care, Anti-aging cream, Local food, with strongest over-indexing on Natural skin care (1.71× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Health & wellness fan in Colombia is more female, around 36.3 years old, with strong Mindfulness tendencies and a notable affinity for Natural skin care.
The key figures that characterise the Health & wellness profile in Colombia.
65.4% are female, 34.6% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 36.3 |
| Estimated audience size | 3,671,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Health & wellness audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Career development | Business & Career | 1.85× | ||
| 02 | Local news | News | 1.83× | ||
| 03 | Mindfulness | Health | 1.80× | ||
| 04 | Boxing | Sports | 1.79× | ||
| 05 | Natural skin care | Beauty & Wellness | 1.71× | ||
| 06 | Toothbrush | Beauty & Wellness | 1.71× | ||
| 07 | Tooth brushing | Health | 1.71× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 1.68× | ||
| 09 | Bodybuilding | Sports | 1.67× | ||
| 10 | Organic farming | Food & Beverages | 1.65× | ||
| 11 | Handmade jewelry | Fashion & Accessoires | 1.65× | ||
| 12 | Streetwear | Fashion & Accessoires | 1.64× | ||
| 13 | Local food | Food & Beverages | 1.63× | ||
| 14 | Outfit of the day | Fashion & Accessoires | 1.61× | ||
| 15 | Personal trainer | Sports | 1.60× | ||
| 16 | Hair conditioner | Beauty & Wellness | 1.58× | ||
| 17 | Art exhibition | Arts & Culture | 1.55× | ||
| 18 | Kitchenware | Home & Garden | 1.54× | ||
| 19 | Employment website | Business & Career | 1.53× | ||
| 20 | First class travel | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.80× | |
| Career Orientation | POWER | 1.67× | |
| Design Affinity | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.64× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Tradition | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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