A data profile of the people who buy, follow and care about Health & wellness in Ireland — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 1,302,728 people in Ireland.
Health & wellness has an estimated audience of 1,302,728 people in Ireland. 65.3% are female, 34.7% are male, average age 40.9. Top brand affinities: Running, Self-esteem, Anti-aging cream, Gymshark, Lip gloss.
Top brand affinities include Running, Self-esteem, Anti-aging cream, with strongest over-indexing on Running (1.51× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Design Affinity.
The typical Health & wellness fan in Ireland is more female, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Running.
The key figures that characterise the Health & wellness profile in Ireland.
65.3% are female, 34.7% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 40.9 |
| Estimated audience size | 1,302,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Health & wellness audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weight Watchers | Food & Beverages | 1.82× | ||
| 02 | MyFitnessPal | Sports | 1.76× | ||
| 03 | Diet food | Food & Beverages | 1.76× | ||
| 04 | Low-carbohydrate diet | Food & Beverages | 1.65× | ||
| 05 | Self-esteem | Health | 1.62× | ||
| 06 | Gymshark | Sports | 1.62× | ||
| 07 | Bodybuilding | Sports | 1.61× | ||
| 08 | Collagen | Beauty & Wellness | 1.58× | ||
| 09 | CC cream | Beauty & Wellness | 1.57× | ||
| 10 | Dream | Health | 1.56× | ||
| 11 | Holland & Barrett | Health | 1.56× | ||
| 12 | New York City Marathon | Sports | 1.56× | ||
| 13 | Apple cider vinegar | Food & Beverages | 1.55× | ||
| 14 | Lip balm | Beauty & Wellness | 1.54× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 1.53× | ||
| 16 | Lip gloss | Beauty & Wellness | 1.53× | ||
| 17 | Face powder | Beauty & Wellness | 1.52× | ||
| 18 | Aerobics | Sports | 1.52× | ||
| 19 | Running | Sports | 1.51× | ||
| 20 | Aromatherapy | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.38× | |
| Design Affinity | PREMIUM | 1.36× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.84× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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