A data profile of the people who buy, follow and care about Health & wellness in Indonesia — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 6,316,424 people in Indonesia.
Health & wellness has an estimated audience of 6,316,424 people in Indonesia. 53.2% are female, 46.8% are male, average age 37.3. Top brand affinities: Hair products, Spas, Telegram, Sunglasses, Indonesian cuisine.
Top brand affinities include Hair products, Spas, Telegram, with strongest over-indexing on Hair products (1.54× the country average).
Demographically, the Health & wellness audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Price Sensitivity, Sports Activity.
The typical Health & wellness fan in Indonesia is balanced, around 37.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair products.
The key figures that characterise the Health & wellness profile in Indonesia.
53.2% are female, 46.8% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 37.3 |
| Estimated audience size | 6,316,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 31% | |
| 30-39 | 27% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Health & wellness audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 2.00× | ||
| 02 | Indonesian cuisine | Food & Beverages | 1.91× | ||
| 03 | Social shopping | Shopping | 1.89× | ||
| 04 | Investment management | Business & Career | 1.88× | ||
| 05 | Family car | Cars & Mobility | 1.82× | ||
| 06 | Bodybuilding | Sports | 1.68× | ||
| 07 | Telegram | Internet & Social Media | 1.63× | ||
| 08 | Modern architecture | Arts & Culture | 1.63× | ||
| 09 | Self-employment | Business & Career | 1.63× | ||
| 10 | Viu (streaming media) | Movies & TV | 1.62× | ||
| 11 | KFC | Food & Beverages | 1.60× | ||
| 12 | Cholesterol | Food & Beverages | 1.58× | ||
| 13 | Spas | Beauty & Wellness | 1.57× | ||
| 14 | Sunglasses | Fashion & Accessoires | 1.56× | ||
| 15 | City car | Cars & Mobility | 1.56× | ||
| 16 | GitHub | Internet & Social Media | 1.56× | ||
| 17 | Hair products | Beauty & Wellness | 1.54× | ||
| 18 | Bars | Travel & Leisure | 1.52× | ||
| 19 | Cash on delivery | Business & Career | 1.51× | ||
| 20 | Home business | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.47× | |
| Sports Activity | POWER | 1.43× | |
| Quality Awareness | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.73× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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