A data profile of the people who buy, follow and care about Health & wellness in Australia — modelled from more than twelve digital signal sources. Health & wellness has an estimated audience of 7,499,853 people in Australia.
Health & wellness has an estimated audience of 7,499,853 people in Australia. 62.8% are female, 37.2% are male, average age 43.7. Top brand affinities: Organic food, Natural skin care, Innovation, Personal trainer, Sephora.
Top brand affinities include Organic food, Natural skin care, Innovation, with strongest over-indexing on Organic food (1.58× the country average).
Demographically, the Health & wellness audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Mindfulness, Indulgence.
The typical Health & wellness fan in Australia is more female, around 43.7 years old, with strong Mindfulness tendencies and a notable affinity for Organic food.
The key figures that characterise the Health & wellness profile in Australia.
62.8% are female, 37.2% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 43.7 |
| Estimated audience size | 7,499,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Health & wellness audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.0% |
| Japan | 4.5% |
The strongest cross-interests of the Health & wellness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MyFitnessPal | Sports | 2.12× | ||
| 02 | Aerobics | Sports | 1.98× | ||
| 03 | Diet food | Food & Beverages | 1.86× | ||
| 04 | Low-carbohydrate diet | Food & Beverages | 1.85× | ||
| 05 | Superfood | Food & Beverages | 1.85× | ||
| 06 | Natural skin care | Beauty & Wellness | 1.82× | ||
| 07 | Gymshark | Sports | 1.76× | ||
| 08 | Pilates | Sports | 1.72× | ||
| 09 | Smoothie | Food & Beverages | 1.71× | ||
| 10 | Fast casual restaurants | Food & Beverages | 1.69× | ||
| 11 | Reuse | Home & Garden | 1.67× | ||
| 12 | Sephora | Shopping | 1.65× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 1.64× | ||
| 14 | Permanent makeup | Beauty & Wellness | 1.62× | ||
| 15 | Net-a-Porter | Shopping | 1.61× | ||
| 16 | Organic food | Food & Beverages | 1.58× | ||
| 17 | H&M | Shopping | 1.54× | ||
| 18 | Innovation | Business & Career | 1.53× | ||
| 19 | Personal trainer | Sports | 1.52× | ||
| 20 | Cartier | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.34× | |
| Indulgence | JOY | 1.26× | |
| Sustainability | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.95× | |
| Individualism | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Health & wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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