A data profile of the people who buy, follow and care about Fast casual restaurants in Australia — modelled from more than twelve digital signal sources. Fast casual restaurants has an estimated audience of 1,886,434 people in Australia.
The average Fast casual restaurants fan in Australia is 41.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Local food, Wine & Spirits, Diners, with strongest over-indexing on Local food (3.6× the country average).
Demographically, the Fast casual restaurants audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Fast casual restaurants fan in Australia is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Local food.
The key figures that characterise the Fast casual restaurants profile in Australia.
59.0% are female, 41.0% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 41.5 |
| Estimated audience size | 1,886,434 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Fast casual restaurants audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 7.8% |
| Brazil | 5.6% |
Where the Fast casual restaurants audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~20K | 1.32× | |
| 02 | Tasmania | ~40K | 1.04× | |
| 03 | Australian Capital Territory | ~40K | 1.02× | |
| 04 | South Australia | ~100K | 0.93× | |
| 05 | Western Australia | ~200K | 0.91× | |
| 06 | Queensland | ~400K | 0.86× | |
| 07 | Victoria | ~400K | 0.79× | |
| 08 | New South Wales | ~500K | 0.75× |
The strongest cross-interests of the Fast casual restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spanish cuisine | Food & Beverages | 5.03× | ||
| 02 | Red wine | Food & Beverages | 4.64× | ||
| 03 | Diners | Food & Beverages | 4.62× | ||
| 04 | Wine & Spirits | Food & Beverages | 4.57× | ||
| 05 | White wine | Food & Beverages | 4.43× | ||
| 06 | Fast food restaurants | Food & Beverages | 4.00× | ||
| 07 | Foodservice | Food & Beverages | 3.84× | ||
| 08 | Online food ordering | Food & Beverages | 3.74× | ||
| 09 | Local food | Food & Beverages | 3.60× | ||
| 10 | Cookbook | Food & Beverages | 2.91× | ||
| 11 | Culinary art | Arts & Culture | 2.71× | ||
| 12 | Property finder | Home & Garden | 2.57× | ||
| 13 | Organic food | Food & Beverages | 2.43× | ||
| 14 | Take-out | Food & Beverages | 2.25× | ||
| 15 | Foodie | Food & Beverages | 2.06× | ||
| 16 | Myer | Fashion & Accessoires | 1.85× | ||
| 17 | Cuisine | Food & Beverages | 1.70× | ||
| 18 | Wine | Food & Beverages | 1.67× | ||
| 19 | Books | Literature | 1.61× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.22× | |
| Indulgence | JOY | 1.93× | |
| Mindfulness | BALANCE | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Family Orientation | CONSERVATISM | 1.01× |
Fast casual restaurants has an estimated audience of 1,886,434 people in Australia, concentrated in New South Wales and Victoria.
59.0% of Fast casual restaurants fans are female, 41.0% are male, with an average age of 41.5 years.
Fast casual restaurants fans show strongest brand affinity for Local food (3.6×), Wine & Spirits (4.57×), and Diners (4.62×) over the country average.
Fast casual restaurants fans in Australia are most concentrated in New South Wales (reach ~500K), Victoria (reach ~400K), and Queensland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Fast casual restaurants itself, the audience over-indexes on Wine & Spirits (4.57×), Diners (4.62×), Red wine (4.64×), and Fast food restaurants (4×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Fast casual restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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