A data profile of the people who buy, follow and care about Fast casual restaurants in Indonesia — modelled from more than twelve digital signal sources. Fast casual restaurants has an estimated audience of 2,740,674 people in Indonesia.
The average Fast casual restaurants fan in Indonesia is 38.1 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Local food, Purchase discount, Diners, with strongest over-indexing on Local food (2.39× the country average).
Demographically, the Fast casual restaurants audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 33 regions tracked by Rascasse.
The typical Fast casual restaurants fan in Indonesia is balanced, around 38.1 years old, with strong Individualism tendencies and a notable affinity for Local food.
The key figures that characterise the Fast casual restaurants profile in Indonesia.
48.6% are female, 51.4% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 38.1 |
| Estimated audience size | 2,740,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 28% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 12% |
of the worldwide Fast casual restaurants audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 7.8% |
| Brazil | 5.6% |
Where the Fast casual restaurants audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~60K | 1.16× | |
| 02 | Riau Islands | ~30K | 1.08× | |
| 03 | West Sumatra | ~50K | 1.04× | |
| 04 | West Kalimantan | ~40K | 1.03× | |
| 05 | Aceh | ~40K | 1.03× | |
| 06 | West Nusa Tenggara | ~40K | 1.03× | |
| 07 | Bangka-Belitung Islands | ~10K | 1.03× | |
| 08 | Special Region of Yogyakarta | ~50K | 1.02× | |
| 09 | Bengkulu | ~20K | 1.01× | |
| 10 | Southeast Sulawesi | ~20K | 1.01× | |
| 11 | North Kalimantan | ~9K | 1.01× | |
| 12 | South Sulawesi | ~80K | 1.00× | |
| 13 | South Sumatra | ~70K | 1.00× | |
| 14 | North Sulawesi | ~30K | 1.00× | |
| 15 | Central Kalimantan | ~20K | 1.00× | |
| 16 | Papua (province) | ~20K | 1.00× | |
| 17 | Maluku | ~10K | 1.00× | |
| 18 | Gorontalo (disambiguation)(2) | ~10K | 1.00× | |
| 19 | North Sumatra | ~100K | 0.99× | |
| 20 | Riau | ~60K | 0.99× | |
| 21 | Lampung | ~60K | 0.99× | |
| 22 | East Kalimantan | ~40K | 0.99× | |
| 23 | South Kalimantan | ~40K | 0.99× | |
| 24 | Jambi | ~30K | 0.99× | |
| 25 | East Nusa Tenggara | ~30K | 0.99× | |
| 26 | Banten | ~100K | 0.98× | |
| 27 | Central Java | ~200K | 0.94× | |
| 28 | Jakarta | ~200K | 0.94× | |
| 29 | East Java | ~300K | 0.93× | |
| 30 | West Java | ~400K | 0.90× | |
| 31 | West Sulawesi | 0.00× | ||
| 32 | Central Sulawesi | 0.00× | ||
| 33 | North Maluku | 0.00× |
The strongest cross-interests of the Fast casual restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Delivery | Food & Beverages | 3.33× | ||
| 02 | Mexican cuisine | Food & Beverages | 3.18× | ||
| 03 | Fast food restaurants | Food & Beverages | 2.92× | ||
| 04 | Purchase discount | Shopping | 2.86× | ||
| 05 | Healthy food | Health | 2.78× | ||
| 06 | Non-fiction books | Literature | 2.58× | ||
| 07 | Diners | Food & Beverages | 2.54× | ||
| 08 | Delivery order | Food & Beverages | 2.49× | ||
| 09 | Italian cuisine | Food & Beverages | 2.40× | ||
| 10 | Local food | Food & Beverages | 2.39× | ||
| 11 | Online food ordering | Food & Beverages | 2.30× | ||
| 12 | KFC | Food & Beverages | 2.27× | ||
| 13 | Cooking show | Food & Beverages | 2.06× | ||
| 14 | Organic food | Food & Beverages | 1.96× | ||
| 15 | Shawl | Fashion & Accessoires | 1.92× | ||
| 16 | Home shopping | Shopping | 1.87× | ||
| 17 | Chinese cuisine | Food & Beverages | 1.86× | ||
| 18 | Online marketplace | Internet & Social Media | 1.78× | ||
| 19 | Fast food | Food & Beverages | 1.74× | ||
| 20 | Discount stores | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.11× | |
| Need for Security | CONSERVATISM | 2.08× | |
| Healthy Lifestyle | BALANCE | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.48× | |
| Social Media Usage | JOY | 0.54× | |
| Design Affinity | PREMIUM | 0.56× |
Fast casual restaurants has an estimated audience of 2,740,674 people in Indonesia, concentrated in West Java and East Java.
48.6% of Fast casual restaurants fans are female, 51.4% are male, with an average age of 38.1 years.
Fast casual restaurants fans show strongest brand affinity for Local food (2.39×), Purchase discount (2.86×), and Diners (2.54×) over the country average.
Fast casual restaurants fans in Indonesia are most concentrated in West Java (reach ~400K), East Java (reach ~300K), and Central Java (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Fast casual restaurants itself, the audience over-indexes on Purchase discount (2.86×), Diners (2.54×), Fast food restaurants (2.92×), and Italian cuisine (2.4×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Fast casual restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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