Rascasse Audience Intelligence

Home shopping Audience in Indonesia

A data profile of the people who buy, follow and care about Home shopping in Indonesia — modelled from more than twelve digital signal sources. Home shopping has an estimated audience of 4,577,774 people in Indonesia.

#12among Touchpoint in Indonesia
#15in Shopping

The average Home shopping fan in Indonesia is 34.4 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Home shopping profile in Indonesia.

Audience size
4.6M
in Indonesia
Gender
56.7%♀
43.3% male
Age
34.4
average years
Country rank
#384
Touchpoint in Indonesia
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home shopping fans

56.7% are female, 43.3% are male, average age 34.4.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Home shopping audience in Indonesia
MetricValue
Female56.7%
Male43.3%
Average age34.4
Estimated audience size4,577,774
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Home shopping audience in Indonesia
Age bracketShare%
16-1921%
20-2935%
30-3922%
40-4914%
50+8%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Home shopping audience comes from Indonesia.

Worldwide audience distribution share by country for Home shopping
CountryShare
China11.2%
Japan9.8%
United States8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home shopping audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Home shopping fans by region: top regions in Indonesia
#RegionReachAffinity×
01Southeast Sulawesi~40K1.13×
02South Sulawesi~100K1.10×
03Central Kalimantan~40K1.09×
04West Papua~20K1.09×
05Central Sulawesi~40K1.05×
06Maluku~20K1.05×
07Papua (province)~30K1.03×
08Jambi~50K1.01×
09North Sulawesi~50K1.01×
10Bengkulu~40K1.01×
11Bangka-Belitung Islands~20K1.01×
12Gorontalo (disambiguation)(2)~20K1.01×
13North Kalimantan~10K1.01×
14Riau Islands~50K1.00×
15West Sulawesi~20K1.00×
16North Maluku~20K1.00×
17West Kalimantan~70K0.99×
18South Kalimantan~60K0.99×
19West Sumatra~80K0.98×
20Aceh~60K0.98×
21West Nusa Tenggara~60K0.98×
22East Nusa Tenggara~50K0.98×
23Riau~100K0.97×
24East Kalimantan~70K0.97×
25South Sumatra~100K0.96×
26Lampung~90K0.96×
27Bali~90K0.95×
28Special Region of Yogyakarta~70K0.95×
29North Sumatra~200K0.93×
30Banten~200K0.90×
31Jakarta~300K0.86×
32Central Java~400K0.83×
33East Java~400K0.81×
34West Java~500K0.75×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Indonesia

See Home shopping audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Home shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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