A data profile of the people who buy, follow and care about Home shopping in Malaysia — modelled from more than twelve digital signal sources. Home shopping has an estimated audience of 2,007,248 people in Malaysia.
The average Home shopping fan in Malaysia is 37.5 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
The key figures that characterise the Home shopping profile in Malaysia.
61.0% are female, 39.0% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 37.5 |
| Estimated audience size | 2,007,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Home shopping audience comes from Malaysia.
| Country | Share |
|---|---|
| China | 11.2% |
| Japan | 9.8% |
| United States | 8.3% |
Where the Home shopping audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kelantan | ~100K | 1.10× | |
| 02 | Pahang | ~100K | 1.06× | |
| 03 | Negeri Sembilan | ~100K | 1.05× | |
| 04 | Kedah | ~100K | 1.02× | |
| 05 | Sabah | ~200K | 0.99× | |
| 06 | Perak | ~200K | 0.99× | |
| 07 | Sarawak | ~200K | 0.98× | |
| 08 | Penang | ~100K | 0.98× | |
| 09 | Johor | ~300K | 0.95× | |
| 10 | Kuala Lumpur | ~300K | 0.90× | |
| 11 | Selangor | ~500K | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Home shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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