A data profile of the people who buy, follow and care about Coffeehouses in Malaysia — modelled from more than twelve digital signal sources. Coffeehouses has an estimated audience of 4,327,263 people in Malaysia.
The average Coffeehouses fan in Malaysia is 38.8 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur.
Top brand affinities include Hotmart, Shadowhunters, Celiac plexus, with strongest over-indexing on Hotmart (1.6× the country average).
Demographically, the Coffeehouses audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 2 regions tracked by Rascasse.
The typical Coffeehouses fan in Malaysia is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Hotmart.
The key figures that characterise the Coffeehouses profile in Malaysia.
54.0% are female, 46.0% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 38.8 |
| Estimated audience size | 4,327,263 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Coffeehouses audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
Where the Coffeehouses audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~800K | 1.01× | |
| 02 | Selangor | ~1M | 0.99× |
The strongest cross-interests of the Coffeehouses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cuban espresso | Food & Beverages | 1.68× | ||
| 02 | Greek Gods Yogurt | Food & Beverages | 1.62× | ||
| 03 | Hotmart | Shopping | 1.60× | ||
| 04 | Shadowhunters | Movies & TV | 1.57× | ||
| 05 | Celiac plexus | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.04× | |
| Individualism | JOY | 1.02× | |
| Healthy Lifestyle | BALANCE | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Family Orientation | CONSERVATISM | 0.82× |
Coffeehouses has an estimated audience of 4,327,263 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
54.0% of Coffeehouses fans are female, 46.0% are male, with an average age of 38.8 years.
Coffeehouses fans show strongest brand affinity for Hotmart (1.6×), Shadowhunters (1.57×), and Celiac plexus (1.52×) over the country average.
Beyond Coffeehouses itself, the audience over-indexes on Shadowhunters (1.57×), Celiac plexus (1.52×), Cuban espresso (1.68×), and Greek Gods Yogurt (1.62×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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