A data profile of the people who buy, follow and care about Coffeehouses in Switzerland — modelled from more than twelve digital signal sources. Coffeehouses has an estimated audience of 1,556,332 people in Switzerland.
Coffeehouses has an estimated audience of 1,556,332 people in Switzerland. 57.0% are female, 43.0% are male, average age 44.1. Top brand affinities: Manor, Coffee, Tea, Gastronomy, Cake.
Top brand affinities include Manor, Coffee, Tea, with strongest over-indexing on Manor (1.61× the country average).
Demographically, the Coffeehouses audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Sustainability.
The typical Coffeehouses fan in Switzerland is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Manor.
The key figures that characterise the Coffeehouses profile in Switzerland.
57.0% are female, 43.0% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 44.1 |
| Estimated audience size | 1,556,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Coffeehouses audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Coffeehouses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffee culture | Food & Beverages | 2.38× | ||
| 02 | Bakery | Food & Beverages | 1.94× | ||
| 03 | Coffee bean | Food & Beverages | 1.83× | ||
| 04 | Coffee | Food & Beverages | 1.79× | ||
| 05 | Espresso | Food & Beverages | 1.78× | ||
| 06 | Brunch | Food & Beverages | 1.74× | ||
| 07 | Cake | Food & Beverages | 1.72× | ||
| 08 | Pastry | Food & Beverages | 1.67× | ||
| 09 | Manor | Shopping | 1.61× | ||
| 10 | Foodie | Food & Beverages | 1.61× | ||
| 11 | Lunch | Food & Beverages | 1.60× | ||
| 12 | Starbucks | Food & Beverages | 1.58× | ||
| 13 | Local food | Food & Beverages | 1.57× | ||
| 14 | Diners | Food & Beverages | 1.57× | ||
| 15 | Tea | Food & Beverages | 1.56× | ||
| 16 | Culinary art | Arts & Culture | 1.56× | ||
| 17 | Desserts | Food & Beverages | 1.53× | ||
| 18 | Gastronomy | Food & Beverages | 1.52× | ||
| 19 | Baking | Food & Beverages | 1.52× | ||
| 20 | Dinner | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.16× | |
| Sustainability | BALANCE | 1.04× | |
| Early Adopter Mentality | POWER | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.39× | |
| Travelling | THRILL | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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