A data profile of the people who buy, follow and care about Gastronomy in Switzerland — modelled from more than twelve digital signal sources. Gastronomy has an estimated audience of 1,687,894 people in Switzerland.
The average Gastronomy fan in Switzerland is 43.9 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Luzern.
Top brand affinities include Hornbach, Take-out, Spas, with strongest over-indexing on Hornbach (2.07× the country average).
Demographically, the Gastronomy audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Gastronomy fan in Switzerland is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Hornbach.
The key figures that characterise the Gastronomy profile in Switzerland.
56.9% are female, 43.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.9 |
| Estimated audience size | 1,687,894 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Gastronomy audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
Where the Gastronomy audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Luzern | ~100K | 2.07× | |
| 02 | Canton of Zug | ~40K | 1.74× | |
| 03 | Canton of St. Gallen | ~100K | 1.33× | |
| 04 | Canton of Zürich | ~400K | 1.29× | |
| 05 | Canton of Bern | ~200K | 1.29× | |
| 06 | Schwyz | ~30K | 1.26× | |
| 07 | Canton of Nidwalden | ~8K | 1.21× | |
| 08 | Aargau | ~100K | 1.17× | |
| 09 | Canton of Obwalden | ~7K | 1.12× | |
| 10 | Solothurn | ~50K | 1.10× | |
| 11 | Uri | ~6K | 1.05× | |
| 12 | Canton of Glarus | ~6K | 1.01× | |
| 13 | Schaffhausen | ~10K | 0.97× | |
| 14 | Appenzell Ausserrhoden | ~7K | 0.97× | |
| 15 | Appenzell Innerrhoden | ~2K | 0.97× | |
| 16 | Graubünden | ~40K | 0.90× | |
| 17 | Jura | ~10K | 0.89× | |
| 18 | Basel-City | ~60K | 0.88× | |
| 19 | Vaud | ~100K | 0.86× | |
| 20 | Thurgau | ~40K | 0.86× | |
| 21 | Basel-Landschaft | ~30K | 0.83× | |
| 22 | Valais | ~50K | 0.79× | |
| 23 | Neuchatel | ~30K | 0.79× | |
| 24 | Fribourg | ~50K | 0.76× | |
| 25 | Canton of Geneva | ~80K | 0.73× | |
| 26 | Ticino | ~40K | 0.61× |
The strongest cross-interests of the Gastronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Take-out | Food & Beverages | 2.48× | ||
| 02 | Lunch | Food & Beverages | 2.39× | ||
| 03 | Real property | Home & Garden | 2.18× | ||
| 04 | Wine tasting | Food & Beverages | 2.14× | ||
| 05 | Hornbach | Shopping | 2.07× | ||
| 06 | Pastry | Food & Beverages | 2.02× | ||
| 07 | Charity and causes | Business & Career | 1.95× | ||
| 08 | High-definition television | Technology & Electronics | 1.83× | ||
| 09 | Festival | Music & Radio | 1.76× | ||
| 10 | Electronics | Technology & Electronics | 1.76× | ||
| 11 | Transfermarkt | Sports | 1.74× | ||
| 12 | TripAdvisor | Travel & Leisure | 1.73× | ||
| 13 | Wikipedia | Internet & Social Media | 1.72× | ||
| 14 | Meat | Food & Beverages | 1.72× | ||
| 15 | Mobile game | Games | 1.66× | ||
| 16 | Spas | Beauty & Wellness | 1.65× | ||
| 17 | Electronic funds transfer | Business & Career | 1.63× | ||
| 18 | Lodging | Travel & Leisure | 1.57× | ||
| 19 | Flower | Home & Garden | 1.53× | ||
| 20 | Coffeehouses | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.03× | |
| Community Orientation | OPEN | 1.60× | |
| Convenience Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.88× | |
| Creativity | OPEN | 0.97× | |
| Social Media Usage | JOY | 0.97× |
Gastronomy has an estimated audience of 1,687,894 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
56.9% of Gastronomy fans are female, 43.1% are male, with an average age of 43.9 years.
Gastronomy fans show strongest brand affinity for Hornbach (2.07×), Take-out (2.48×), and Spas (1.65×) over the country average.
Gastronomy fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Luzern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Gastronomy itself, the audience over-indexes on Take-out (2.48×), Spas (1.65×), Real property (2.18×), and Wikipedia (1.72×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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