Rascasse Audience Intelligence

Gastronomy Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Gastronomy in United Arab Emirates — modelled from more than twelve digital signal sources. Gastronomy has an estimated audience of 1,468,685 people in United Arab Emirates.

#26among Touchpoint in United Arab Emirates
#62in Food & Beverages

The average Gastronomy fan in United Arab Emirates is 36.5 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Cairo, Algeria, Morocco, with strongest over-indexing on Cairo (2.22× the country average).

Demographically, the Gastronomy audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Gastronomy fan in United Arab Emirates is more male, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Cairo.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Gastronomy profile in United Arab Emirates.

Audience size
1.5M
in United Arab Emirates
Gender
42.3%
57.7% male
Age
36.5
average years
Country rank
#559
Touchpoint in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gastronomy fans

42.3% are female, 57.7% are male, average age 36.5.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Gastronomy audience in United Arab Emirates
MetricValue
Female42.3%
Male57.7%
Average age36.5
Estimated audience size1,468,685
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Gastronomy audience in United Arab Emirates
Age bracketShare%
16-1912%
20-2933%
30-3931%
40-4917%
50+8%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Gastronomy audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Gastronomy
CountryShare
United States12.0%
Japan8.5%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gastronomy audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Gastronomy fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Dubai~1M3.76×
02Fujairah~30K0.89×
03Ras Al Khaimah~60K0.81×
04Emirate of Sharjah~300K0.80×
05Emirate of Ajman~100K0.73×
06Emirate of Abu Dhabi~300K0.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gastronomy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gastronomy audience
#·InterestCategoryAffinity×
01CasablancaTravel & Leisure2.75×
02AlgeriaTravel & Leisure2.48×
03ScarfFashion & Accessoires2.25×
04Gift cardShopping2.23×
05CairoTravel & Leisure2.22×
06Non-alcoholic beverageFood & Beverages2.22×
07CappuccinoFood & Beverages2.14×
08Chocolate cakeFood & Beverages2.09×
09CandyFood & Beverages2.01×
10CheesecakeFood & Beverages1.98×
11PedicureBeauty & Wellness1.96×
12Fast casual restaurantsFood & Beverages1.90×
13MoroccoTravel & Leisure1.89×
14TunisiaTravel & Leisure1.89×
15BeirutTravel & Leisure1.88×
16Ice creamFood & Beverages1.84×
17PastryFood & Beverages1.74×
18SandwichFood & Beverages1.71×
19CheeseFood & Beverages1.69×
20GrillingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gastronomy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Gastronomy audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.62×
Convenience OrientationPREMIUM1.49×
Career OrientationPOWER1.34×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Gastronomy audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.79×
Need for SecurityCONSERVATISM0.82×
SpiritualityBALANCE0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Gastronomy have in United Arab Emirates?

Gastronomy has an estimated audience of 1,468,685 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Gastronomy fans?

42.3% of Gastronomy fans are female, 57.7% are male, with an average age of 36.5 years.

03

Which brands do Gastronomy fans like most?

Gastronomy fans show strongest brand affinity for Cairo (2.22×), Algeria (2.48×), and Morocco (1.89×) over the country average.

04

Where do Gastronomy fans live in United Arab Emirates?

Gastronomy fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~300K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Gastronomy fans also like?

Beyond Gastronomy itself, the audience over-indexes on Algeria (2.48×), Morocco (1.89×), Fast casual restaurants (1.9×), and Candy (2.01×) compared to the United Arab Emirates average.

Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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