A data profile of the people who buy, follow and care about Gastronomy in Australia — modelled from more than twelve digital signal sources. Gastronomy has an estimated audience of 2,749,594 people in Australia.
Gastronomy has an estimated audience of 2,749,594 people in Australia. 64.0% are female, 36.0% are male, average age 43.9. Top brand affinities: Pizza, Lunch, Wikipedia, Dinner, Organic food.
Top brand affinities include Pizza, Lunch, Wikipedia, with strongest over-indexing on Pizza (2.1× the country average).
Demographically, the Gastronomy audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Gastronomy fan in Australia is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Pizza.
The key figures that characterise the Gastronomy profile in Australia.
64.0% are female, 36.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 43.9 |
| Estimated audience size | 2,749,594 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Gastronomy audience comes from Australia.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
The strongest cross-interests of the Gastronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 2.80× | ||
| 02 | Cappuccino | Food & Beverages | 2.43× | ||
| 03 | Fast casual restaurants | Food & Beverages | 2.35× | ||
| 04 | Pizza | Food & Beverages | 2.10× | ||
| 05 | Nightlife | Arts & Culture | 2.08× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.02× | ||
| 07 | Wikipedia | Internet & Social Media | 1.93× | ||
| 08 | Seafood | Food & Beverages | 1.81× | ||
| 09 | Pastry | Food & Beverages | 1.76× | ||
| 10 | Cheese | Food & Beverages | 1.72× | ||
| 11 | Espresso | Food & Beverages | 1.70× | ||
| 12 | Innovation | Business & Career | 1.67× | ||
| 13 | Lunch | Food & Beverages | 1.65× | ||
| 14 | Singapore Airlines | Travel & Leisure | 1.62× | ||
| 15 | Dinner | Food & Beverages | 1.60× | ||
| 16 | Discount stores | Shopping | 1.55× | ||
| 17 | Local food | Food & Beverages | 1.55× | ||
| 18 | Organic food | Food & Beverages | 1.51× | ||
| 19 | Bakery | Food & Beverages | 1.51× | ||
| 20 | Grilling | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.37× | |
| Quality Awareness | PREMIUM | 1.57× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.85× | |
| Pet Ownership | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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