A data profile of the people who buy, follow and care about Gastronomy in Sweden — modelled from more than twelve digital signal sources. Gastronomy has an estimated audience of 1,110,932 people in Sweden.
Gastronomy has an estimated audience of 1,110,932 people in Sweden. 61.6% are female, 38.4% are male, average age 47.2. Top brand affinities: Biltema, Systembolaget, Hemnet, Lunch, Gina Tricot.
Top brand affinities include Biltema, Systembolaget, Hemnet, with strongest over-indexing on Biltema (1.89× the country average).
Demographically, the Gastronomy audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Gastronomy fan in Sweden is more female, around 47.2 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Gastronomy profile in Sweden.
61.6% are female, 38.4% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 47.2 |
| Estimated audience size | 1,110,932 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 44% |
of the worldwide Gastronomy audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
The strongest cross-interests of the Gastronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast casual restaurants | Food & Beverages | 3.42× | ||
| 02 | Lunch | Food & Beverages | 2.65× | ||
| 03 | Weaving | Fashion & Accessoires | 2.35× | ||
| 04 | Local food | Food & Beverages | 2.12× | ||
| 05 | Meat | Food & Beverages | 2.09× | ||
| 06 | Dinner | Food & Beverages | 1.99× | ||
| 07 | KappAhl | Fashion & Accessoires | 1.96× | ||
| 08 | Winery | Food & Beverages | 1.91× | ||
| 09 | Biltema | Business & Career | 1.89× | ||
| 10 | Crochet | Home & Garden | 1.87× | ||
| 11 | Hobby | Home & Garden | 1.82× | ||
| 12 | Ryanair | Travel & Leisure | 1.75× | ||
| 13 | Airbnb | Travel & Leisure | 1.72× | ||
| 14 | Systembolaget | Shopping | 1.67× | ||
| 15 | Hair products | Beauty & Wellness | 1.64× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.59× | ||
| 17 | Happiness | Health | 1.59× | ||
| 18 | Flower | Home & Garden | 1.59× | ||
| 19 | Hemnet | Home & Garden | 1.56× | ||
| 20 | Dogs | Pets & Animals | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Indulgence | JOY | 1.47× | |
| Travelling | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Mindfulness | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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