A data profile of the people who buy, follow and care about Bars in Australia — modelled from more than twelve digital signal sources. Bars has an estimated audience of 7,457,030 people in Australia.
The average Bars fan in Australia is 43.8 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Watercraft, Ensign, Reach the Sky, with strongest over-indexing on Watercraft (1.76× the country average).
Demographically, the Bars audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Creativity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 8 regions tracked by Rascasse.
The typical Bars fan in Australia is more female, around 43.8 years old, with strong Creativity tendencies and a notable affinity for Watercraft.
The key figures that characterise the Bars profile in Australia.
56.5% are female, 43.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.8 |
| Estimated audience size | 7,457,030 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Bars audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
Where the Bars audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~3M | 1.24× | |
| 02 | Tasmania | ~200K | 1.10× | |
| 03 | Western Australia | ~900K | 1.07× | |
| 04 | New South Wales | ~2.5M | 1.00× | |
| 05 | Australian Capital Territory | ~200K | 1.00× | |
| 06 | Northern Territory | ~70K | 1.00× | |
| 07 | Queensland | ~1.5M | 0.95× | |
| 08 | South Australia | ~400K | 0.64× |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Watercraft | Home & Garden | 1.76× | ||
| 02 | Ensign | Music & Radio | 1.63× | ||
| 03 | Reach the Sky | Music & Radio | 1.63× | ||
| 04 | The Lovekill | Music & Radio | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.05× | |
| Community Orientation | OPEN | 1.05× | |
| Family Orientation | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Sustainability | BALANCE | 0.91× |
Bars has an estimated audience of 7,457,030 people in Australia, concentrated in Victoria and New South Wales.
56.5% of Bars fans are female, 43.5% are male, with an average age of 43.8 years.
Bars fans show strongest brand affinity for Watercraft (1.76×), Ensign (1.63×), and Reach the Sky (1.63×) over the country average.
Bars fans in Australia are most concentrated in Victoria (reach ~3M), New South Wales (reach ~2.5M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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