A data profile of the people who buy, follow and care about Bars in Switzerland — modelled from more than twelve digital signal sources. Bars has an estimated audience of 1,539,863 people in Switzerland.
The average Bars fan in Switzerland is 43.7 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Geneva, Canton of Bern.
Top brand affinities include YouTube, Instagram, Coop, with strongest over-indexing on YouTube (1.74× the country average).
Demographically, the Bars audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Bars fan in Switzerland is balanced, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for YouTube.
The key figures that characterise the Bars profile in Switzerland.
51.3% are female, 48.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 43.7 |
| Estimated audience size | 1,539,863 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Bars audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
Where the Bars audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~1M | 5.01× | |
| 02 | Canton of Geneva | ~200K | 1.86× | |
| 03 | Graubünden | ~60K | 1.60× | |
| 04 | Basel-City | ~90K | 1.50× | |
| 05 | Ticino | ~90K | 1.46× | |
| 06 | Valais | ~80K | 1.21× | |
| 07 | Luzern | ~70K | 1.10× | |
| 08 | Canton of Bern | ~200K | 1.07× | |
| 09 | Vaud | ~100K | 1.00× | |
| 10 | Canton of Zug | ~20K | 0.98× | |
| 11 | Canton of St. Gallen | ~70K | 0.95× | |
| 12 | Aargau | ~80K | 0.81× | |
| 13 | Schwyz | ~20K | 0.78× | |
| 14 | Neuchatel | ~20K | 0.72× | |
| 15 | Thurgau | ~30K | 0.69× | |
| 16 | Fribourg | ~40K | 0.68× | |
| 17 | Canton of Obwalden | ~4K | 0.63× | |
| 18 | Uri | ~3K | 0.63× | |
| 19 | Solothurn | ~30K | 0.62× | |
| 20 | Basel-Landschaft | ~20K | 0.58× | |
| 21 | Schaffhausen | ~7K | 0.58× | |
| 22 | Appenzell Innerrhoden | ~1K | 0.58× | |
| 23 | Canton of Nidwalden | ~3K | 0.57× | |
| 24 | Canton of Glarus | ~3K | 0.55× | |
| 25 | Appenzell Ausserrhoden | ~3K | 0.50× | |
| 26 | Jura | ~5K | 0.49× |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hotels | Travel & Leisure | 1.87× | ||
| 02 | Photography | Arts & Culture | 1.83× | ||
| 03 | Soccer | Sports | 1.82× | ||
| 04 | Nature | Home & Garden | 1.80× | ||
| 05 | Central Europe | Travel & Leisure | 1.77× | ||
| 06 | Western Europe | Travel & Leisure | 1.77× | ||
| 07 | Cooking | Food & Beverages | 1.76× | ||
| 08 | Family | Kids & Family | 1.75× | ||
| 09 | YouTube | Movies & TV | 1.74× | ||
| 10 | Physical fitness | Sports | 1.73× | ||
| 11 | Swiss International Air Lines | Travel & Leisure | 1.72× | ||
| 12 | Internet & Social Media | 1.69× | |||
| 13 | Internet & Social Media | 1.69× | |||
| 14 | Swisscom | Technology & Electronics | 1.69× | ||
| 15 | Coop | Food & Beverages | 1.68× | ||
| 16 | Design | Home & Garden | 1.68× | ||
| 17 | UBS | Business & Career | 1.68× | ||
| 18 | Shopping | Shopping | 1.66× | ||
| 19 | Internet & Social Media | 1.62× | |||
| 20 | Beauty | Beauty & Wellness | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.04× | |
| Patriotism | CONSERVATISM | 1.53× | |
| Price Sensitivity | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.24× | |
| Travelling | THRILL | 0.72× | |
| Early Adopter Mentality | POWER | 0.82× |
Bars has an estimated audience of 1,539,863 people in Switzerland, concentrated in Canton of Zürich and Canton of Geneva.
51.3% of Bars fans are female, 48.7% are male, with an average age of 43.7 years.
Bars fans show strongest brand affinity for YouTube (1.74×), Instagram (1.69×), and Coop (1.68×) over the country average.
Bars fans in Switzerland are most concentrated in Canton of Zürich (reach ~1M), Canton of Geneva (reach ~200K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Bars itself, the audience over-indexes on Instagram (1.69×), Coop (1.68×), Google (1.62×), and Shopping (1.66×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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