Rascasse Audience Intelligence

Soccer Audience in Switzerland

A data profile of the people who buy, follow and care about Soccer in Switzerland — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 3,152,380 people in Switzerland.

#1among Sport in Switzerland
#41among Topic in Switzerland
#7in Sports

The average Soccer fan in Switzerland is 41.3 years old, more male, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.

Demographically, the Soccer audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Soccer profile in Switzerland.

Audience size
3.2M
in Switzerland
Gender
43.0%♀
57.0% male
Age
41.3
average years
Country rank
#79
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soccer fans

43.0% are female, 57.0% are male, average age 41.3.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Soccer audience in Switzerland
MetricValue
Female43.0%
Male57.0%
Average age41.3
Estimated audience size3,152,380
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Soccer audience in Switzerland
Age bracketShare%
16-1913%
20-2919%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Soccer audience comes from Switzerland.

Worldwide audience distribution share by country for Soccer
CountryShare
United States15.3%
Brazil5.8%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soccer audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Soccer fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of St. Gallen~300K1.87×
02Aargau~400K1.82×
03Thurgau~100K1.73×
04Basel-Landschaft~100K1.73×
05Luzern~200K1.70×
06Canton of Zürich~900K1.67×
07Canton of Bern~500K1.58×
08Solothurn~100K1.44×
09Schwyz~60K1.20×
10Graubünden~80K1.13×
11Basel-City~100K1.12×
12Canton of Zug~40K1.12×
13Schaffhausen~30K1.10×
14Appenzell Ausserrhoden~20K1.08×
15Canton of Obwalden~10K1.03×
16Ticino~100K0.99×
17Canton of Glarus~10K0.89×
18Canton of Nidwalden~10K0.83×
19Uri~8K0.78×
20Vaud~200K0.73×
21Appenzell Innerrhoden~3K0.72×
22Neuchatel~50K0.70×
23Jura~10K0.67×
24Canton of Geneva~100K0.63×
25Fribourg~60K0.54×
26Valais~70K0.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soccer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soccer audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Early Adopter MentalityPOWER0.65×
Price SensitivityPREMIUM0.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soccer audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.42×
Healthy LifestyleBALANCE0.51×
TravellingTHRILL0.54×
0×1.00× baseline2×
Appendix

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See Soccer audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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