A data profile of the people who buy, follow and care about Coop in Switzerland — modelled from more than twelve digital signal sources. Coop has an estimated audience of 6,675,000 people in Switzerland.
The average Coop fan in Switzerland is 43.2 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Migros, Swisscom, YouTube, with strongest over-indexing on Migros (2.61× the country average).
Demographically, the Coop audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Coop fan in Switzerland is more female, around 43.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Migros.
The key figures that characterise the Coop profile in Switzerland.
57.8% are female, 42.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 43.2 |
| Estimated audience size | 6,675,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Coop audience comes from Switzerland.
| Country | Share |
|---|---|
| Italy | 39.2% |
| Switzerland | 19.6% |
| United Kingdom | 11.8% |
Where the Coop audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~700K | 1.81× | |
| 02 | Canton of Geneva | ~500K | 1.67× | |
| 03 | Basel-City | ~300K | 1.56× | |
| 04 | Valais | ~300K | 1.50× | |
| 05 | Graubünden | ~200K | 1.48× | |
| 06 | Canton of Zürich | ~1M | 1.45× | |
| 07 | Vaud | ~600K | 1.40× | |
| 08 | Luzern | ~300K | 1.31× | |
| 09 | Fribourg | ~200K | 1.13× | |
| 10 | Aargau | ~400K | 1.07× | |
| 11 | Solothurn | ~200K | 1.05× | |
| 12 | Basel-Landschaft | ~200K | 1.00× | |
| 13 | Canton of St. Gallen | ~300K | 0.98× | |
| 14 | Ticino | ~300K | 0.94× | |
| 15 | Neuchatel | ~100K | 0.93× | |
| 16 | Schwyz | ~80K | 0.84× | |
| 17 | Canton of Zug | ~70K | 0.81× | |
| 18 | Canton of Obwalden | ~20K | 0.80× | |
| 19 | Thurgau | ~100K | 0.76× | |
| 20 | Schaffhausen | ~40K | 0.70× | |
| 21 | Uri | ~10K | 0.64× | |
| 22 | Canton of Nidwalden | ~10K | 0.58× | |
| 23 | Jura | ~20K | 0.54× | |
| 24 | Canton of Glarus | ~10K | 0.42× | |
| 25 | Appenzell Ausserrhoden | ~10K | 0.41× | |
| 26 | Appenzell Innerrhoden | ~3K | 0.34× |
The strongest cross-interests of the Coop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kaufland | Shopping | 6.01× | ||
| 02 | Migros | Shopping | 2.61× | ||
| 03 | Conforama | Home & Garden | 2.42× | ||
| 04 | Swisscom | Technology & Electronics | 2.40× | ||
| 05 | Discount stores | Shopping | 2.27× | ||
| 06 | Swiss International Air Lines | Travel & Leisure | 2.15× | ||
| 07 | UBS | Business & Career | 2.03× | ||
| 08 | Family | Kids & Family | 1.86× | ||
| 09 | Nature | Home & Garden | 1.84× | ||
| 10 | German language | Politics & Society | 1.82× | ||
| 11 | Cooking | Food & Beverages | 1.81× | ||
| 12 | Beauty | Beauty & Wellness | 1.75× | ||
| 13 | YouTube | Movies & TV | 1.72× | ||
| 14 | Internet & Social Media | 1.71× | |||
| 15 | Online shopping | Shopping | 1.71× | ||
| 16 | Internet & Social Media | 1.70× | |||
| 17 | Shopping | Shopping | 1.68× | ||
| 18 | Bild | News | 1.62× | ||
| 19 | Internet & Social Media | 1.62× | |||
| 20 | Lidl | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.22× | |
| Creativity | OPEN | 1.58× | |
| Career Orientation | POWER | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.04× | |
| Sustainability | BALANCE | 1.05× | |
| Luxury Orientation | PREMIUM | 1.05× |
Coop's target market in Switzerland covers an estimated 6,675,000 people, concentrated in Canton of Zürich and Canton of Bern.
57.8% of the Coop audience are female, 42.2% are male, with an average age of 43.2 years.
Coop fans show strongest brand affinity for Migros (2.61×), Swisscom (2.4×), and YouTube (1.72×) over the country average.
Coop fans in Switzerland are most concentrated in Canton of Zürich (reach ~1M), Canton of Bern (reach ~700K), and Vaud (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Coop itself, the audience over-indexes on Swisscom (2.4×), YouTube (1.72×), Instagram (1.7×), and Conforama (2.42×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Coop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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