A data profile of the people who buy, follow and care about UBS in Switzerland — modelled from more than twelve digital signal sources. UBS has an estimated audience of 3,400,696 people in Switzerland.
The average UBS fan in Switzerland is 45.2 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Geneva.
Top brand affinities include Coop, Migros, Tradus, with strongest over-indexing on Coop (2.1× the country average).
Demographically, the UBS audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical UBS fan in Switzerland is balanced, around 45.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Coop.
The key figures that characterise the UBS profile in Switzerland.
46.3% are female, 53.7% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 45.2 |
| Estimated audience size | 3,400,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide UBS audience comes from Switzerland.
| Country | Share |
|---|---|
| Switzerland | 29.9% |
| Brazil | 17.5% |
| United States | 13.3% |
Where the UBS audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Geneva | ~500K | 2.59× | |
| 02 | Vaud | ~500K | 1.66× | |
| 03 | Canton of Zürich | ~900K | 1.58× | |
| 04 | Ticino | ~200K | 1.58× | |
| 05 | Valais | ~200K | 1.42× | |
| 06 | Basel-City | ~200K | 1.28× | |
| 07 | Canton of Bern | ~400K | 1.26× | |
| 08 | Basel-Landschaft | ~100K | 1.24× | |
| 09 | Fribourg | ~100K | 1.18× | |
| 10 | Aargau | ~200K | 1.14× | |
| 11 | Canton of Zug | ~50K | 1.13× | |
| 12 | Neuchatel | ~80K | 1.11× | |
| 13 | Solothurn | ~90K | 1.03× | |
| 14 | Luzern | ~100K | 0.99× | |
| 15 | Canton of St. Gallen | ~100K | 0.86× | |
| 16 | Graubünden | ~70K | 0.84× | |
| 17 | Schwyz | ~40K | 0.80× | |
| 18 | Schaffhausen | ~20K | 0.71× | |
| 19 | Thurgau | ~60K | 0.69× | |
| 20 | Jura | ~10K | 0.59× | |
| 21 | Appenzell Ausserrhoden | ~9K | 0.59× | |
| 22 | Canton of Nidwalden | ~8K | 0.59× | |
| 23 | Appenzell Innerrhoden | ~2K | 0.49× | |
| 24 | Canton of Glarus | ~6K | 0.48× | |
| 25 | Uri | ~5K | 0.48× | |
| 26 | Canton of Obwalden | ~6K | 0.47× |
The strongest cross-interests of the UBS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deutsche Bank | Business & Career | 3.97× | ||
| 02 | Swissquote | Business & Career | 3.39× | ||
| 03 | Groupe Mutuel | Business & Career | 3.18× | ||
| 04 | Investment banking | Business & Career | 2.95× | ||
| 05 | Hornbach | Shopping | 2.64× | ||
| 06 | Financial services | Business & Career | 2.51× | ||
| 07 | Fielmann | Health | 2.47× | ||
| 08 | Credit cards | Business & Career | 2.13× | ||
| 09 | Coop | Food & Beverages | 2.10× | ||
| 10 | Insurance | Business & Career | 2.07× | ||
| 11 | Swisscom | Technology & Electronics | 1.85× | ||
| 12 | Banking | Business & Career | 1.84× | ||
| 13 | Migros | Shopping | 1.74× | ||
| 14 | Telecommunication | Technology & Electronics | 1.69× | ||
| 15 | Tradus | Business & Career | 1.67× | ||
| 16 | Aldi | Shopping | 1.64× | ||
| 17 | Jumbo (supermarket) | Shopping | 1.60× | ||
| 18 | 20 minutes (Switzerland) | News | 1.60× | ||
| 19 | McDonald's | Food & Beverages | 1.58× | ||
| 20 | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.29× | |
| Social Media Usage | JOY | 1.02× | |
| Early Adopter Mentality | POWER | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.48× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Price Sensitivity | PREMIUM | 0.78× |
UBS's target market in Switzerland covers an estimated 3,400,696 people, concentrated in Canton of Zürich and Vaud.
46.3% of the UBS audience are female, 53.7% are male, with an average age of 45.2 years.
UBS fans show strongest brand affinity for Coop (2.1×), Migros (1.74×), and Tradus (1.67×) over the country average.
UBS fans in Switzerland are most concentrated in Canton of Zürich (reach ~900K), Vaud (reach ~500K), and Canton of Geneva (reach ~500K). These three regions account for the largest share of the active audience.
Beyond UBS itself, the audience over-indexes on Migros (1.74×), Tradus (1.67×), Hornbach (2.64×), and Groupe Mutuel (3.18×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for UBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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