A data profile of the people who buy, follow and care about Family in Switzerland — modelled from more than twelve digital signal sources. Family has an estimated audience of 3,359,582 people in Switzerland.
The average Family fan in Switzerland is 42.6 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Michael Blackson, with strongest over-indexing on Michael Blackson (1.53× the country average).
Demographically, the Family audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 26 regions tracked by Rascasse.
The typical Family fan in Switzerland is more female, around 42.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Michael Blackson.
The key figures that characterise the Family profile in Switzerland.
57.4% are female, 42.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 42.6 |
| Estimated audience size | 3,359,582 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Family audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.7% |
| United Kingdom | 4.5% |
Where the Family audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~900K | 1.64× | |
| 02 | Aargau | ~300K | 1.61× | |
| 03 | Canton of Bern | ~500K | 1.59× | |
| 04 | Canton of St. Gallen | ~300K | 1.52× | |
| 05 | Luzern | ~200K | 1.49× | |
| 06 | Thurgau | ~100K | 1.39× | |
| 07 | Basel-Landschaft | ~100K | 1.37× | |
| 08 | Solothurn | ~100K | 1.31× | |
| 09 | Graubünden | ~100K | 1.21× | |
| 10 | Schwyz | ~60K | 1.18× | |
| 11 | Canton of Zug | ~50K | 1.13× | |
| 12 | Basel-City | ~100K | 1.10× | |
| 13 | Vaud | ~300K | 1.05× | |
| 14 | Canton of Geneva | ~200K | 1.02× | |
| 15 | Ticino | ~100K | 0.93× | |
| 16 | Schaffhausen | ~30K | 0.92× | |
| 17 | Appenzell Ausserrhoden | ~10K | 0.91× | |
| 18 | Fribourg | ~100K | 0.90× | |
| 19 | Canton of Obwalden | ~10K | 0.90× | |
| 20 | Valais | ~100K | 0.86× | |
| 21 | Canton of Glarus | ~10K | 0.82× | |
| 22 | Canton of Nidwalden | ~10K | 0.79× | |
| 23 | Uri | ~8K | 0.75× | |
| 24 | Appenzell Innerrhoden | ~3K | 0.75× | |
| 25 | Neuchatel | ~50K | 0.69× | |
| 26 | Jura | ~20K | 0.65× |
The strongest cross-interests of the Family audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Blackson | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.08× | |
| Travelling | THRILL | 1.08× | |
| Sustainability | BALANCE | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Design Affinity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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