A data profile of the people who buy, follow and care about Family in Malaysia — modelled from more than twelve digital signal sources. Family has an estimated audience of 7,330,059 people in Malaysia.
The average Family fan in Malaysia is 39.4 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Community theatre, with strongest over-indexing on Community theatre (2.31× the country average).
Demographically, the Family audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 16 regions tracked by Rascasse.
The typical Family fan in Malaysia is balanced, around 39.4 years old, with strong Individualism tendencies and a notable affinity for Community theatre.
The key figures that characterise the Family profile in Malaysia.
51.0% are female, 49.0% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 39.4 |
| Estimated audience size | 7,330,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Family audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.7% |
| United Kingdom | 4.5% |
Where the Family audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Perak | ~800K | 1.36× | |
| 02 | Kuala Lumpur | ~2M | 1.34× | |
| 03 | Johor | ~1.5M | 1.30× | |
| 04 | Selangor | ~2.5M | 1.28× | |
| 05 | Negeri Sembilan | ~400K | 1.10× | |
| 06 | Penang | ~500K | 1.07× | |
| 07 | Malacca | ~300K | 1.06× | |
| 08 | Sabah | ~700K | 1.05× | |
| 09 | Sarawak | ~600K | 1.05× | |
| 10 | Kedah | ~500K | 1.02× | |
| 11 | Pahang | ~300K | 0.98× | |
| 12 | Kelantan | ~300K | 0.87× | |
| 13 | Perlis | ~90K | 0.82× | |
| 14 | Terengganu | ~200K | 0.79× | |
| 15 | Labuan | ~40K | 0.64× | |
| 16 | Putrajaya | ~20K | 0.59× |
The strongest cross-interests of the Family audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Community theatre | Arts & Culture | 2.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.00× | |
| Travelling | THRILL | 0.87× | |
| Patriotism | CONSERVATISM | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.47× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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