A data profile of the people who buy, follow and care about Family in Denmark — modelled from more than twelve digital signal sources. Family has an estimated audience of 3,046,549 people in Denmark.
Family has an estimated audience of 3,046,549 people in Denmark. 58.9% are female, 41.1% are male, average age 45.9. Top brand affinities: Parenting, Children's clothing, Vernacular architecture, Pfizer, Grown Ups (film).
Top brand affinities include Parenting, Children's clothing, Vernacular architecture, with strongest over-indexing on Parenting (1.5× the country average).
Demographically, the Family audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Family fan in Denmark is more female, around 45.9 years old, with strong Travelling tendencies and a notable affinity for Parenting.
The key figures that characterise the Family profile in Denmark.
58.9% are female, 41.1% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 45.9 |
| Estimated audience size | 3,046,549 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Family audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.7% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Family audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infa | Business & Career | 1.76× | ||
| 02 | Vernacular architecture | Home & Garden | 1.68× | ||
| 03 | Paternity (law) | Kids & Family | 1.56× | ||
| 04 | Thomas & Friends | Fashion & Accessoires | 1.56× | ||
| 05 | Pfizer | Health | 1.54× | ||
| 06 | Trust law | Politics & Society | 1.53× | ||
| 07 | Wheat Thins | Food & Beverages | 1.53× | ||
| 08 | Futuroscope | Travel & Leisure | 1.52× | ||
| 09 | Grown Ups (film) | Movies & TV | 1.51× | ||
| 10 | Urban legend | Internet & Social Media | 1.51× | ||
| 11 | Parenting | Kids & Family | 1.50× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.50× | ||
| 13 | Simona Tagli | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.97× | |
| Social Media Usage | JOY | 0.76× | |
| Early Adopter Mentality | POWER | 0.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Early Adopter Mentality | POWER | 0.64× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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