A data profile of the people who buy, follow and care about Parenting in Denmark — modelled from more than twelve digital signal sources. Parenting has an estimated audience of 1,278,729 people in Denmark.
Parenting has an estimated audience of 1,278,729 people in Denmark. 66.8% are female, 33.2% are male, average age 45.4. Top brand affinities: Family, Do it yourself (DIY), Toys, Concerts, Child care.
Top brand affinities include Family, Do it yourself (DIY), Toys, with strongest over-indexing on Family (1.5× the country average).
Demographically, the Parenting audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Extroversion.
The typical Parenting fan in Denmark is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Family.
The key figures that characterise the Parenting profile in Denmark.
66.8% are female, 33.2% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 45.4 |
| Estimated audience size | 1,278,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Parenting audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Parenting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 3.27× | ||
| 02 | Child care | Kids & Family | 2.51× | ||
| 03 | Children's literature | Literature | 2.02× | ||
| 04 | Kindergarten | Kids & Family | 1.97× | ||
| 05 | Children's clothing | Fashion & Accessoires | 1.88× | ||
| 06 | Toys | Games | 1.84× | ||
| 07 | Department store | Shopping | 1.84× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 1.76× | ||
| 09 | Self-esteem | Health | 1.75× | ||
| 10 | First-time buyer | Shopping | 1.64× | ||
| 11 | Local food | Food & Beverages | 1.63× | ||
| 12 | Contemporary art | Arts & Culture | 1.54× | ||
| 13 | Cruises | Travel & Leisure | 1.54× | ||
| 14 | Renovation | Home & Garden | 1.53× | ||
| 15 | Bakery | Food & Beverages | 1.53× | ||
| 16 | Concerts | Music & Radio | 1.51× | ||
| 17 | Personal care | Health | 1.51× | ||
| 18 | Family | Kids & Family | 1.50× | ||
| 19 | Novo Nordisk | Health | 1.50× | ||
| 20 | Fine art | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.61× | |
| Extroversion | THRILL | 1.46× | |
| Community Orientation | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Risk Appetite | THRILL | 0.94× | |
| Convenience Orientation | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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