A data profile of the people who buy, follow and care about Parenting in Norway — modelled from more than twelve digital signal sources. Parenting has an estimated audience of 1,068,741 people in Norway.
Parenting has an estimated audience of 1,068,741 people in Norway. 68.0% are female, 32.0% are male, average age 45.8. Top brand affinities: Family, Kindergarten, Do it yourself (DIY), Dogs, Toys.
Top brand affinities include Family, Kindergarten, Do it yourself (DIY), with strongest over-indexing on Family (1.7× the country average).
Demographically, the Parenting audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Extroversion.
The typical Parenting fan in Norway is more female, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Family.
The key figures that characterise the Parenting profile in Norway.
68.0% are female, 32.0% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 45.8 |
| Estimated audience size | 1,068,741 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Parenting audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Parenting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kindergarten | Kids & Family | 2.63× | ||
| 02 | Lego | Kids & Family | 2.19× | ||
| 03 | Child care | Kids & Family | 2.18× | ||
| 04 | Toys | Games | 1.96× | ||
| 05 | Children's clothing | Fashion & Accessoires | 1.88× | ||
| 06 | Cruises | Travel & Leisure | 1.83× | ||
| 07 | Lindex | Fashion & Accessoires | 1.75× | ||
| 08 | Pizza | Food & Beverages | 1.71× | ||
| 09 | Family | Kids & Family | 1.70× | ||
| 10 | Hair products | Beauty & Wellness | 1.69× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.69× | ||
| 12 | Psychology | Business & Career | 1.65× | ||
| 13 | Spas | Beauty & Wellness | 1.62× | ||
| 14 | Desserts | Food & Beverages | 1.60× | ||
| 15 | Happiness | Health | 1.59× | ||
| 16 | Dogs | Pets & Animals | 1.58× | ||
| 17 | Dinner | Food & Beverages | 1.57× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 19 | Vacations | Travel & Leisure | 1.53× | ||
| 20 | Education | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.46× | |
| Extroversion | THRILL | 1.45× | |
| Community Orientation | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.95× | |
| Spirituality | BALANCE | 0.97× | |
| Individualism | JOY | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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