A data profile of the people who buy, follow and care about Parenting in Finland — modelled from more than twelve digital signal sources. Parenting has an estimated audience of 1,111,958 people in Finland.
Parenting has an estimated audience of 1,111,958 people in Finland. 71.6% are female, 28.4% are male, average age 45.7. Top brand affinities: Finnair, Biltema, Nature, Danske Bank, Stockmann.
Top brand affinities include Finnair, Biltema, Nature, with strongest over-indexing on Finnair (1.79× the country average).
Demographically, the Parenting audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Parenting fan in Finland is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Parenting profile in Finland.
71.6% are female, 28.4% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 45.7 |
| Estimated audience size | 1,111,958 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Parenting audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Parenting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kindergarten | Kids & Family | 2.37× | ||
| 02 | Cruises | Travel & Leisure | 1.95× | ||
| 03 | Finnair | Travel & Leisure | 1.79× | ||
| 04 | Hair products | Beauty & Wellness | 1.77× | ||
| 05 | Desserts | Food & Beverages | 1.77× | ||
| 06 | Stockmann | Shopping | 1.74× | ||
| 07 | Internet & Social Media | 1.74× | |||
| 08 | Spas | Beauty & Wellness | 1.74× | ||
| 09 | Happiness | Health | 1.73× | ||
| 10 | Dogs | Pets & Animals | 1.70× | ||
| 11 | Apartment | Business & Career | 1.67× | ||
| 12 | Danske Bank | Business & Career | 1.66× | ||
| 13 | Nature | Home & Garden | 1.65× | ||
| 14 | Kitchen | Home & Garden | 1.64× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.63× | ||
| 16 | Intersport | Shopping | 1.62× | ||
| 17 | Biltema | Business & Career | 1.61× | ||
| 18 | Shoes | Fashion & Accessoires | 1.61× | ||
| 19 | Hesburger | Food & Beverages | 1.60× | ||
| 20 | Flower | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.60× | |
| Family Orientation | CONSERVATISM | 1.60× | |
| Career Orientation | POWER | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.92× | |
| Spirituality | BALANCE | 0.95× | |
| Urban Lifestyle | OPEN | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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