A data profile of the people who buy, follow and care about Parenting in Belgium — modelled from more than twelve digital signal sources. Parenting has an estimated audience of 2,078,221 people in Belgium.
The average Parenting fan in Belgium is 43.9 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Hainaut.
Top brand affinities include Family, Do it yourself (DIY), Child care, with strongest over-indexing on Family (1.69× the country average).
Demographically, the Parenting audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Parenting fan in Belgium is more female, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for Family.
The key figures that characterise the Parenting profile in Belgium.
65.6% are female, 34.4% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 43.9 |
| Estimated audience size | 2,078,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Parenting audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
Where the Parenting audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Luxembourg | ~60K | 1.11× | |
| 02 | Walloon Brabant | ~60K | 1.06× | |
| 03 | Province of Namur | ~100K | 1.02× | |
| 04 | West Flanders | ~200K | 0.99× | |
| 05 | Flemish Brabant | ~200K | 0.99× | |
| 06 | East Flanders | ~200K | 0.98× | |
| 07 | Limburg | ~90K | 0.97× | |
| 08 | Liege | ~200K | 0.96× | |
| 09 | Brussels | ~100K | 0.96× | |
| 10 | Antwerp | ~200K | 0.95× | |
| 11 | Hainaut | ~200K | 0.95× |
The strongest cross-interests of the Parenting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child care | Kids & Family | 2.97× | ||
| 02 | Career development | Business & Career | 2.10× | ||
| 03 | Natural skin care | Beauty & Wellness | 2.02× | ||
| 04 | Kindergarten | Kids & Family | 1.90× | ||
| 05 | Weddings | Kids & Family | 1.84× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 1.80× | ||
| 07 | Local food | Food & Beverages | 1.73× | ||
| 08 | Family | Kids & Family | 1.69× | ||
| 09 | HEMA | Shopping | 1.69× | ||
| 10 | Pizza | Food & Beverages | 1.67× | ||
| 11 | Toys | Games | 1.66× | ||
| 12 | Desserts | Food & Beverages | 1.63× | ||
| 13 | Garden furniture | Home & Garden | 1.60× | ||
| 14 | Kinepolis | Movies & TV | 1.59× | ||
| 15 | Primark | Shopping | 1.55× | ||
| 16 | Lodging | Travel & Leisure | 1.55× | ||
| 17 | Psychology | Business & Career | 1.53× | ||
| 18 | Self care | Health | 1.53× | ||
| 19 | Fnac | Shopping | 1.52× | ||
| 20 | Bracelet | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.86× | |
| Career Orientation | POWER | 1.45× | |
| Mindfulness | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Social Media Usage | JOY | 1.00× |
Parenting has an estimated audience of 2,078,221 people in Belgium, concentrated in East Flanders and Antwerp.
65.6% of Parenting fans are female, 34.4% are male, with an average age of 43.9 years.
Parenting fans show strongest brand affinity for Family (1.69×), Do it yourself (DIY) (1.8×), and Child care (2.97×) over the country average.
Parenting fans in Belgium are most concentrated in East Flanders (reach ~200K), Antwerp (reach ~200K), and Hainaut (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Parenting itself, the audience over-indexes on Do it yourself (DIY) (1.8×), Child care (2.97×), Psychology (1.53×), and Toys (1.66×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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