A data profile of the people who buy, follow and care about Family in Ireland — modelled from more than twelve digital signal sources. Family has an estimated audience of 1,993,018 people in Ireland.
Family has an estimated audience of 1,993,018 people in Ireland. 61.6% are female, 38.4% are male, average age 41.4. Top brand affinities: Parenting, All-Ireland Senior Hurling Championship, YouTube Kids, National Ploughing Championships, The Sunday Game.
Top brand affinities include Parenting, All-Ireland Senior Hurling Championship, YouTube Kids, with strongest over-indexing on Parenting (1.58× the country average).
Demographically, the Family audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Family fan in Ireland is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Parenting.
The key figures that characterise the Family profile in Ireland.
61.6% are female, 38.4% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 41.4 |
| Estimated audience size | 1,993,018 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Family audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.7% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Family audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chronixx | Music & Radio | 2.15× | ||
| 02 | Infa | Business & Career | 1.81× | ||
| 03 | Parenting | Kids & Family | 1.58× | ||
| 04 | Money as Debt | Business & Career | 1.58× | ||
| 05 | Credit Karma | Business & Career | 1.57× | ||
| 06 | LendingTree | Business & Career | 1.56× | ||
| 07 | National Ploughing Championships | Sports | 1.55× | ||
| 08 | Equity loan | Business & Career | 1.55× | ||
| 09 | The Sunday Game | Movies & TV | 1.54× | ||
| 10 | The Single Moms Club | Kids & Family | 1.54× | ||
| 11 | All-Ireland Senior Hurling Championship | Sports | 1.53× | ||
| 12 | Federal government of Brazil | Politics & Society | 1.53× | ||
| 13 | Cash out | Business & Career | 1.53× | ||
| 14 | People Management | Business & Career | 1.52× | ||
| 15 | Discovery Family | Movies & TV | 1.52× | ||
| 16 | Credit Sesame | Business & Career | 1.52× | ||
| 17 | YouTube Kids | Movies & TV | 1.51× | ||
| 18 | Experian | Business & Career | 1.51× | ||
| 19 | Government debt | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.21× | |
| Social Media Usage | JOY | 0.97× | |
| Convenience Orientation | PREMIUM | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Travelling | THRILL | 0.72× | |
| Patriotism | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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