Rascasse Audience Intelligence

Family Audience in Indonesia

A data profile of the people who buy, follow and care about Family in Indonesia — modelled from more than twelve digital signal sources. Family has an estimated audience of 14,111,602 people in Indonesia.

#27among Topic in Indonesia
#2in Kids & Family

The average Family fan in Indonesia is 35.5 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, Central Java, East Java.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Family profile in Indonesia.

Audience size
14.1M
in Indonesia
Gender
52.7%♀
47.3% male
Age
35.5
average years
Country rank
#37
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family fans

52.7% are female, 47.3% are male, average age 35.5.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Family audience in Indonesia
MetricValue
Female52.7%
Male47.3%
Average age35.5
Estimated audience size14,111,602
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Family audience in Indonesia
Age bracketShare%
16-1919%
20-2932%
30-3925%
40-4916%
50+9%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Family audience comes from Indonesia.

Worldwide audience distribution share by country for Family
CountryShare
United States20.5%
Japan4.7%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Family fans by region: top regions in Indonesia
#RegionReachAffinity×
01West Sulawesi~100K1.89×
02North Sulawesi~200K1.37×
03South Sulawesi~500K1.22×
04Riau~400K1.21×
05Central Kalimantan~100K1.19×
06North Kalimantan~50K1.18×
07Central Sulawesi~100K1.11×
08Gorontalo (disambiguation)(2)~70K1.08×
09South Sumatra~400K1.07×
10Jambi~200K1.05×
11Bengkulu~100K1.05×
12Maluku~70K1.05×
13South Kalimantan~200K1.03×
14Southeast Sulawesi~100K1.03×
15West Kalimantan~200K1.00×
16Lampung~300K0.98×
17East Kalimantan~200K0.97×
18Papua (province)~80K0.95×
19Bangka-Belitung Islands~70K0.95×
20East Nusa Tenggara~100K0.94×
21West Papua~40K0.94×
22Central Java~1M0.89×
23Bali~200K0.88×
24North Sumatra~600K0.87×
25West Nusa Tenggara~100K0.86×
26Riau Islands~100K0.86×
27North Maluku~40K0.85×
28West Sumatra~200K0.82×
29Banten~500K0.80×
30Special Region of Yogyakarta~200K0.78×
31East Java~1M0.75×
32Jakarta~800K0.74×
33Aceh~100K0.74×
34West Java~1.5M0.73×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Indonesia

See Family audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →