A data profile of the people who buy, follow and care about Family in Australia — modelled from more than twelve digital signal sources. Family has an estimated audience of 12,613,647 people in Australia.
The average Family fan in Australia is 43.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Demographically, the Family audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Creativity, Price Sensitivity.
The key figures that characterise the Family profile in Australia.
58.8% are female, 41.2% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.1 |
| Estimated audience size | 12,613,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Family audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.7% |
| United Kingdom | 4.5% |
Where the Family audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~1M | 1.21× | |
| 02 | Victoria | ~4M | 1.03× | |
| 03 | Northern Territory | ~100K | 1.02× | |
| 04 | Queensland | ~3M | 0.99× | |
| 05 | Western Australia | ~1.5M | 0.99× | |
| 06 | New South Wales | ~4.5M | 0.96× | |
| 07 | Tasmania | ~300K | 0.93× | |
| 08 | Australian Capital Territory | ~200K | 0.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.05× | |
| Price Sensitivity | PREMIUM | 1.05× | |
| DIY Mentality | THRILL | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Urban Lifestyle | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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