A data profile of the people who buy, follow and care about Nature in Switzerland — modelled from more than twelve digital signal sources. Nature has an estimated audience of 3,281,415 people in Switzerland.
The average Nature fan in Switzerland is 44.6 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Geneva.
Top brand affinities include YouTube, Instagram, Coop, with strongest over-indexing on YouTube (1.57× the country average).
Demographically, the Nature audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Nature fan in Switzerland is balanced, around 44.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for YouTube.
The key figures that characterise the Nature profile in Switzerland.
54.9% are female, 45.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 44.6 |
| Estimated audience size | 3,281,415 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Nature audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
Where the Nature audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~600K | 2.37× | |
| 02 | Basel-City | ~300K | 2.09× | |
| 03 | Canton of Zürich | ~1M | 1.91× | |
| 04 | Canton of Geneva | ~400K | 1.88× | |
| 05 | Fribourg | ~200K | 1.44× | |
| 06 | Neuchatel | ~90K | 1.29× | |
| 07 | Valais | ~200K | 1.21× | |
| 08 | Canton of Bern | ~400K | 1.16× | |
| 09 | Thurgau | ~100K | 1.14× | |
| 10 | Basel-Landschaft | ~70K | 0.96× | |
| 11 | Jura | ~20K | 0.94× | |
| 12 | Appenzell Innerrhoden | ~4K | 0.92× | |
| 13 | Ticino | ~100K | 0.90× | |
| 14 | Canton of Zug | ~40K | 0.88× | |
| 15 | Uri | ~10K | 0.87× | |
| 16 | Canton of Nidwalden | ~10K | 0.86× | |
| 17 | Canton of Glarus | ~10K | 0.86× | |
| 18 | Canton of Obwalden | ~10K | 0.85× | |
| 19 | Appenzell Ausserrhoden | ~10K | 0.84× | |
| 20 | Aargau | ~200K | 0.82× | |
| 21 | Schaffhausen | ~20K | 0.80× | |
| 22 | Canton of St. Gallen | ~100K | 0.78× | |
| 23 | Graubünden | ~60K | 0.78× | |
| 24 | Schwyz | ~40K | 0.77× | |
| 25 | Luzern | ~100K | 0.76× | |
| 26 | Solothurn | ~60K | 0.75× |
The strongest cross-interests of the Nature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hotels | Travel & Leisure | 1.71× | ||
| 02 | Cooking | Food & Beverages | 1.67× | ||
| 03 | Family | Kids & Family | 1.65× | ||
| 04 | Beauty | Beauty & Wellness | 1.63× | ||
| 05 | Internet & Social Media | 1.62× | |||
| 06 | Automobiles | Cars & Mobility | 1.62× | ||
| 07 | Cosmetics | Beauty & Wellness | 1.62× | ||
| 08 | Physical fitness | Sports | 1.59× | ||
| 09 | Central Europe | Travel & Leisure | 1.59× | ||
| 10 | German language | Politics & Society | 1.58× | ||
| 11 | Western Europe | Travel & Leisure | 1.58× | ||
| 12 | YouTube | Movies & TV | 1.57× | ||
| 13 | Photography | Arts & Culture | 1.57× | ||
| 14 | Shopping | Shopping | 1.56× | ||
| 15 | Swiss International Air Lines | Travel & Leisure | 1.55× | ||
| 16 | Business | Business & Career | 1.54× | ||
| 17 | Swisscom | Technology & Electronics | 1.53× | ||
| 18 | Internet & Social Media | 1.51× | |||
| 19 | Coop | Food & Beverages | 1.51× | ||
| 20 | Design | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.57× | |
| Sustainability | BALANCE | 1.55× | |
| Price Sensitivity | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Social Media Usage | JOY | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Nature has an estimated audience of 3,281,415 people in Switzerland, concentrated in Canton of Zürich and Vaud.
54.9% of Nature fans are female, 45.1% are male, with an average age of 44.6 years.
Nature fans show strongest brand affinity for YouTube (1.57×), Instagram (1.51×), and Coop (1.51×) over the country average.
Nature fans in Switzerland are most concentrated in Canton of Zürich (reach ~1M), Vaud (reach ~600K), and Canton of Geneva (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Nature itself, the audience over-indexes on Instagram (1.51×), Coop (1.51×), Facebook (1.62×), and Shopping (1.56×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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