A data profile of the people who buy, follow and care about Nature in Malaysia — modelled from more than twelve digital signal sources. Nature has an estimated audience of 4,948,929 people in Malaysia.
The average Nature fan in Malaysia is 40.3 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Unforgettable (2011 TV series), Tok, Alaska, Anchorage, Alaska, with strongest over-indexing on Unforgettable (2011 TV series) (1.82× the country average).
Demographically, the Nature audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Nature fan in Malaysia is balanced, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Unforgettable (2011 TV series).
The key figures that characterise the Nature profile in Malaysia.
51.0% are female, 49.0% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 40.3 |
| Estimated audience size | 4,948,929 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Nature audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
Where the Nature audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~2M | 1.34× | |
| 02 | Kuala Lumpur | ~1M | 1.29× | |
| 03 | Johor | ~800K | 1.23× | |
| 04 | Perak | ~500K | 1.23× | |
| 05 | Sabah | ~500K | 1.10× | |
| 06 | Kedah | ~400K | 1.10× | |
| 07 | Negeri Sembilan | ~300K | 1.10× | |
| 08 | Penang | ~300K | 1.08× | |
| 09 | Sarawak | ~400K | 1.04× | |
| 10 | Pahang | ~200K | 1.01× | |
| 11 | Malacca | ~200K | 0.94× | |
| 12 | Terengganu | ~200K | 0.93× | |
| 13 | Kelantan | ~200K | 0.90× | |
| 14 | Perlis | ~60K | 0.80× | |
| 15 | Labuan | ~30K | 0.75× | |
| 16 | Putrajaya | ~20K | 0.68× |
The strongest cross-interests of the Nature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Community theatre | Arts & Culture | 4.09× | ||
| 02 | Seward, Alaska | Travel & Leisure | 1.97× | ||
| 03 | Wasilla, Alaska | Shopping | 1.95× | ||
| 04 | Eek, Alaska | Travel & Leisure | 1.95× | ||
| 05 | May Day | Music & Radio | 1.94× | ||
| 06 | Skagway, Alaska | Travel & Leisure | 1.93× | ||
| 07 | Bethel, Alaska | Travel & Leisure | 1.92× | ||
| 08 | Cordova, Alaska | Travel & Leisure | 1.90× | ||
| 09 | Tok, Alaska | Travel & Leisure | 1.89× | ||
| 10 | Nome, Alaska | Travel & Leisure | 1.89× | ||
| 11 | Homer, Alaska | Travel & Leisure | 1.87× | ||
| 12 | Valdez, Alaska | Travel & Leisure | 1.85× | ||
| 13 | Unforgettable (2011 TV series) | Movies & TV | 1.82× | ||
| 14 | 21st Century Fox | Movies & TV | 1.78× | ||
| 15 | Fairbanks, Alaska | Travel & Leisure | 1.71× | ||
| 16 | Smithsonian (magazine) | Politics & Society | 1.61× | ||
| 17 | Bloodline (TV series) | Movies & TV | 1.61× | ||
| 18 | Anchorage, Alaska | Travel & Leisure | 1.54× | ||
| 19 | Deep sea fish | Pets & Animals | 1.52× | ||
| 20 | The Botanist (gin) | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.12× | |
| Individualism | JOY | 1.04× | |
| Travelling | THRILL | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.38× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.87× |
Nature has an estimated audience of 4,948,929 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.0% of Nature fans are female, 49.0% are male, with an average age of 40.3 years.
Nature fans show strongest brand affinity for Unforgettable (2011 TV series) (1.82×), Tok, Alaska (1.89×), and Anchorage, Alaska (1.54×) over the country average.
Nature fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1M), and Johor (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Nature itself, the audience over-indexes on Tok, Alaska (1.89×), Anchorage, Alaska (1.54×), May Day (1.94×), and Deep sea fish (1.52×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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