A data profile of the people who buy, follow and care about Nature in Denmark — modelled from more than twelve digital signal sources. Nature has an estimated audience of 2,483,062 people in Denmark.
Nature has an estimated audience of 2,483,062 people in Denmark. 55.5% are female, 44.5% are male, average age 47.9. Top brand affinities: Pfizer, Natural history museum, Thermostat, Boat tour, Urban legend.
Top brand affinities include Pfizer, Natural history museum, Thermostat, with strongest over-indexing on Pfizer (1.54× the country average).
Demographically, the Nature audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Nature fan in Denmark is more female, around 47.9 years old, with strong Travelling tendencies and a notable affinity for Pfizer.
The key figures that characterise the Nature profile in Denmark.
55.5% are female, 44.5% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 47.9 |
| Estimated audience size | 2,483,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Nature audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
The strongest cross-interests of the Nature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | African Safari Wildlife Park | Travel & Leisure | 2.04× | ||
| 02 | Urban legend | Internet & Social Media | 1.99× | ||
| 03 | Natural history museum | Arts & Culture | 1.80× | ||
| 04 | Boat tour | Travel & Leisure | 1.76× | ||
| 05 | Mixed climbing | Sports | 1.65× | ||
| 06 | J Brand | Music & Radio | 1.63× | ||
| 07 | Thermostat | Home & Garden | 1.60× | ||
| 08 | Michelle Yeoh | Movies & TV | 1.60× | ||
| 09 | Snow White and the Huntsman | Movies & TV | 1.57× | ||
| 10 | Sandboarding | Sports | 1.56× | ||
| 11 | Nintendogs | Games | 1.56× | ||
| 12 | Hoaxilla | Music & Radio | 1.55× | ||
| 13 | Pfizer | Health | 1.54× | ||
| 14 | Walkathon | Sports | 1.54× | ||
| 15 | Jim Jarmusch | Movies & TV | 1.54× | ||
| 16 | Galápagos Islands | Travel & Leisure | 1.54× | ||
| 17 | Ted Baker | Fashion & Accessoires | 1.54× | ||
| 18 | American Bar Association | Business & Career | 1.52× | ||
| 19 | Polar Bears International | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.77× | |
| Early Adopter Mentality | POWER | 0.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Early Adopter Mentality | POWER | 0.63× | |
| Social Media Usage | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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