Rascasse Audience Intelligence

Nature Audience in Indonesia

A data profile of the people who buy, follow and care about Nature in Indonesia — modelled from more than twelve digital signal sources. Nature has an estimated audience of 7,690,106 people in Indonesia.

#46among Lifestyle cluster in Indonesia
#99among Topic in Indonesia
#4in Home & Garden

The average Nature fan in Indonesia is 36.7 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Nature profile in Indonesia.

Audience size
7.7M
in Indonesia
Gender
42.8%♀
57.2% male
Age
36.7
average years
Country rank
#143
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nature fans

42.8% are female, 57.2% are male, average age 36.7.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Nature audience in Indonesia
MetricValue
Female42.8%
Male57.2%
Average age36.7
Estimated audience size7,690,106
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Nature audience in Indonesia
Age bracketShare%
16-1918%
20-2928%
30-3924%
40-4919%
50+12%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Nature audience comes from Indonesia.

Worldwide audience distribution share by country for Nature
CountryShare
United States18.6%
Italy5.1%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nature audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Nature fans by region: top regions in Indonesia
#RegionReachAffinity×
01Riau Islands~100K1.25×
02Bali~200K1.22×
03North Sulawesi~90K1.14×
04South Sulawesi~300K1.12×
05Special Region of Yogyakarta~100K1.12×
06Central Kalimantan~70K1.12×
07Banten~300K1.11×
08West Kalimantan~100K1.11×
09South Kalimantan~100K1.10×
10East Kalimantan~100K1.09×
11Central Sulawesi~70K1.06×
12Southeast Sulawesi~60K1.06×
13Gorontalo (disambiguation)(2)~30K1.03×
14West Sulawesi~30K1.01×
15North Sumatra~400K0.99×
16Riau~200K0.99×
17Bengkulu~60K0.99×
18Bangka-Belitung Islands~40K0.99×
19North Kalimantan~20K0.99×
20Jakarta~600K0.98×
21East Nusa Tenggara~80K0.98×
22West Nusa Tenggara~90K0.97×
23Maluku~30K0.96×
24East Java~800K0.95×
25Central Java~700K0.95×
26West Papua~20K0.94×
27South Sumatra~200K0.93×
28Lampung~100K0.93×
29Papua (province)~40K0.93×
30West Java~1M0.92×
31Jambi~80K0.89×
32North Maluku~20K0.89×
33West Sumatra~100K0.88×
34Aceh~90K0.84×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Indonesia

See Nature audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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