A data profile of the people who buy, follow and care about Design in Switzerland — modelled from more than twelve digital signal sources. Design has an estimated audience of 4,353,468 people in Switzerland.
Design has an estimated audience of 4,353,468 people in Switzerland. 55.4% are female, 44.6% are male, average age 42.6. Top brand affinities: Coop, Swiss International Air Lines, Conforama, Nature, Shoes.
Top brand affinities include Coop, Swiss International Air Lines, Conforama, with strongest over-indexing on Coop (1.69× the country average).
Demographically, the Design audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Extroversion.
The typical Design fan in Switzerland is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Coop.
The key figures that characterise the Design profile in Switzerland.
55.4% are female, 44.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.6 |
| Estimated audience size | 4,353,468 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Design audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | C&A | Shopping | 1.87× | ||
| 02 | Conforama | Home & Garden | 1.77× | ||
| 03 | Weddings | Kids & Family | 1.75× | ||
| 04 | Tattoos | Fashion & Accessoires | 1.74× | ||
| 05 | Toys | Games | 1.73× | ||
| 06 | Desserts | Food & Beverages | 1.70× | ||
| 07 | Coop | Food & Beverages | 1.69× | ||
| 08 | Swiss International Air Lines | Travel & Leisure | 1.69× | ||
| 09 | Bars | Travel & Leisure | 1.68× | ||
| 10 | Drawing | Home & Garden | 1.66× | ||
| 11 | Hornbach | Shopping | 1.63× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.62× | ||
| 13 | Shopping malls | Shopping | 1.59× | ||
| 14 | Psychology | Business & Career | 1.57× | ||
| 15 | Happiness | Health | 1.57× | ||
| 16 | Dogs | Pets & Animals | 1.54× | ||
| 17 | Kitchen | Home & Garden | 1.54× | ||
| 18 | Concerts | Music & Radio | 1.52× | ||
| 19 | Nature | Home & Garden | 1.50× | ||
| 20 | Shoes | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.45× | |
| Extroversion | THRILL | 1.37× | |
| Convenience Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.97× | |
| Social Media Usage | JOY | 1.04× | |
| Tradition | CONSERVATISM | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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