A data profile of the people who buy, follow and care about Design in Indonesia — modelled from more than twelve digital signal sources. Design has an estimated audience of 12,110,597 people in Indonesia.
Design has an estimated audience of 12,110,597 people in Indonesia. 49.3% are female, 50.7% are male, average age 35.4. Top brand affinities: Telegram, Business class, Sunglasses, Modern architecture, Indonesian cuisine.
Top brand affinities include Telegram, Business class, Sunglasses, with strongest over-indexing on Telegram (1.66× the country average).
Demographically, the Design audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Design fan in Indonesia is balanced, around 35.4 years old, with strong Quality Awareness tendencies and a notable affinity for Telegram.
The key figures that characterise the Design profile in Indonesia.
49.3% are female, 50.7% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 35.4 |
| Estimated audience size | 12,110,597 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Design audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indonesian cuisine | Food & Beverages | 1.71× | ||
| 02 | Business class | Travel & Leisure | 1.68× | ||
| 03 | Local news | News | 1.68× | ||
| 04 | Kitchenware | Home & Garden | 1.68× | ||
| 05 | Vintage clothing | Fashion & Accessoires | 1.68× | ||
| 06 | First class travel | Travel & Leisure | 1.68× | ||
| 07 | Department store | Shopping | 1.68× | ||
| 08 | Lottery | Games | 1.68× | ||
| 09 | Retail banking | Business & Career | 1.68× | ||
| 10 | Family car | Cars & Mobility | 1.68× | ||
| 11 | Innovation | Business & Career | 1.68× | ||
| 12 | Baccarat | Games | 1.68× | ||
| 13 | Mobile payment | Business & Career | 1.68× | ||
| 14 | Telegram | Internet & Social Media | 1.66× | ||
| 15 | H&M | Shopping | 1.66× | ||
| 16 | Modern architecture | Arts & Culture | 1.63× | ||
| 17 | City car | Cars & Mobility | 1.61× | ||
| 18 | Lazada | Fashion & Accessoires | 1.55× | ||
| 19 | Bedroom furniture | Home & Garden | 1.55× | ||
| 20 | Sunglasses | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.68× | |
| Career Orientation | POWER | 1.47× | |
| Design Affinity | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Mindfulness | BALANCE | 0.79× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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