A data profile of the people who buy, follow and care about Vintage clothing in Indonesia — modelled from more than twelve digital signal sources. Vintage clothing has an estimated audience of 2,571,421 people in Indonesia.
The average Vintage clothing fan in Indonesia is 32.2 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Streetwear Shop, Vintage, Toko Baju, with strongest over-indexing on Streetwear Shop (10.02× the country average).
Demographically, the Vintage clothing audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Vintage clothing fan in Indonesia is more female, around 32.2 years old, with strong Need for Security tendencies and a notable affinity for Streetwear Shop.
The key figures that characterise the Vintage clothing profile in Indonesia.
58.1% are female, 41.9% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 32.2 |
| Estimated audience size | 2,571,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 35% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Vintage clothing audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 12.4% |
| China | 11.1% |
Where the Vintage clothing audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~90K | 1.82× | |
| 02 | Central Kalimantan | ~30K | 1.61× | |
| 03 | Jakarta | ~200K | 1.18× | |
| 04 | North Kalimantan | ~9K | 1.09× | |
| 05 | Bangka-Belitung Islands | ~10K | 1.07× | |
| 06 | West Sulawesi | ~10K | 1.06× | |
| 07 | Riau Islands | ~30K | 1.03× | |
| 08 | Bengkulu | ~20K | 1.03× | |
| 09 | Papua (province) | ~20K | 1.02× | |
| 10 | Gorontalo (disambiguation)(2) | ~10K | 1.01× | |
| 11 | West Papua | ~8K | 1.01× | |
| 12 | West Nusa Tenggara | ~30K | 1.00× | |
| 13 | Southeast Sulawesi | ~20K | 1.00× | |
| 14 | Maluku | ~10K | 1.00× | |
| 15 | North Maluku | ~9K | 0.99× | |
| 16 | Special Region of Yogyakarta | ~40K | 0.98× | |
| 17 | North Sulawesi | ~30K | 0.98× | |
| 18 | Jambi | ~30K | 0.97× | |
| 19 | East Nusa Tenggara | ~30K | 0.97× | |
| 20 | Central Sulawesi | ~20K | 0.97× | |
| 21 | Banten | ~100K | 0.96× | |
| 22 | East Kalimantan | ~40K | 0.95× | |
| 23 | West Kalimantan | ~40K | 0.95× | |
| 24 | Aceh | ~30K | 0.95× | |
| 25 | South Kalimantan | ~30K | 0.95× | |
| 26 | West Sumatra | ~40K | 0.94× | |
| 27 | Riau | ~60K | 0.93× | |
| 28 | Lampung | ~50K | 0.93× | |
| 29 | South Sumatra | ~60K | 0.92× | |
| 30 | South Sulawesi | ~70K | 0.90× | |
| 31 | North Sumatra | ~100K | 0.86× | |
| 32 | East Java | ~200K | 0.79× | |
| 33 | West Java | ~300K | 0.77× | |
| 34 | Central Java | ~200K | 0.76× |
The strongest cross-interests of the Vintage clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Second-hand shop | Shopping | 18.18× | ||
| 02 | Garage sale | Fashion & Accessoires | 13.75× | ||
| 03 | Streetwear Shop | Fashion & Accessoires | 10.02× | ||
| 04 | Used good | Politics & Society | 9.98× | ||
| 05 | Vintage | Fashion & Accessoires | 9.78× | ||
| 06 | Cinderella (1950 film) | Movies & TV | 9.64× | ||
| 07 | Paul Walker | Movies & TV | 8.76× | ||
| 08 | Pencil skirt | Fashion & Accessoires | 6.44× | ||
| 09 | Toko Baju | Shopping | 4.74× | ||
| 10 | Cardigan (sweater) | Fashion & Accessoires | 4.39× | ||
| 11 | Outerwear | Fashion & Accessoires | 4.14× | ||
| 12 | Coat (clothing) | Fashion & Accessoires | 3.96× | ||
| 13 | Dress shirt | Fashion & Accessoires | 3.32× | ||
| 14 | Shorts | Fashion & Accessoires | 3.20× | ||
| 15 | OLX | Shopping | 3.03× | ||
| 16 | Bag | Fashion & Accessoires | 2.86× | ||
| 17 | Shawl | Fashion & Accessoires | 2.58× | ||
| 18 | Sweater | Fashion & Accessoires | 2.55× | ||
| 19 | Shoes | Fashion & Accessoires | 1.98× | ||
| 20 | Design | Home & Garden | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 3.25× | |
| Healthy Lifestyle | BALANCE | 2.86× | |
| Individualism | JOY | 2.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Travelling | THRILL | 1.39× | |
| Design Affinity | PREMIUM | 1.42× |
Vintage clothing has an estimated audience of 2,571,421 people in Indonesia, concentrated in West Java and Jakarta.
58.1% of Vintage clothing fans are female, 41.9% are male, with an average age of 32.2 years.
Vintage clothing fans show strongest brand affinity for Streetwear Shop (10.02×), Vintage (9.78×), and Toko Baju (4.74×) over the country average.
Vintage clothing fans in Indonesia are most concentrated in West Java (reach ~300K), Jakarta (reach ~200K), and East Java (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Vintage clothing itself, the audience over-indexes on Vintage (9.78×), Toko Baju (4.74×), Outerwear (4.14×), and Cardigan (sweater) (4.39×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Vintage clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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