Rascasse Audience Intelligence

OLX Audience in Indonesia

A data profile of the people who buy, follow and care about OLX in Indonesia — modelled from more than twelve digital signal sources. OLX has an estimated audience of 4,289,387 people in Indonesia.

#18among Website / Newspaper / Magazine in Indonesia
#17in Shopping

The average OLX fan in Indonesia is 29.7 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, Central Java.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the OLX profile in Indonesia.

Audience size
4.3M
in Indonesia
Gender
57.7%♀
42.3% male
Age
29.7
average years
Country rank
#418
Website / Newspaper / Magazine in Indonesia
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of OLX

57.7% are female, 42.3% are male, average age 29.7.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for OLX audience in Indonesia
MetricValue
Female57.7%
Male42.3%
Average age29.7
Estimated audience size4,289,387
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the OLX audience in Indonesia
Age bracketShare%
16-1943%
20-2926%
30-3916%
40-499%
50+5%
Fig. 04

Worldwide distribution

6.9%

of the worldwide OLX audience comes from Indonesia.

Worldwide audience distribution share by country for OLX
CountryShare
Brazil16.3%
Portugal9.1%
India7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OLX audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

OLX fans by region: top regions in Indonesia
#RegionReachAffinity×
01Jakarta~800K2.19×
02Banten~400K2.04×
03Jambi~100K2.03×
04West Java~1M1.81×
05East Nusa Tenggara~70K1.58×
06South Sumatra~200K1.48×
07Lampung~100K1.47×
08West Papua~20K1.21×
09Central Kalimantan~40K1.15×
10West Sumatra~80K1.14×
11Papua (province)~30K1.07×
12North Sumatra~200K1.04×
13Bali~90K1.04×
14South Kalimantan~60K1.02×
15Special Region of Yogyakarta~70K1.00×
16Central Java~400K0.99×
17West Kalimantan~60K0.99×
18Bangka-Belitung Islands~20K0.91×
19Riau~90K0.89×
20North Kalimantan~10K0.88×
21Aceh~50K0.86×
22East Java~400K0.77×
23East Kalimantan~50K0.77×
24Southeast Sulawesi~20K0.76×
25Bengkulu~20K0.69×
26North Maluku~10K0.69×
27Riau Islands~30K0.65×
28West Nusa Tenggara~30K0.57×
29North Sulawesi~20K0.50×
30West Sulawesi~9K0.50×
31South Sulawesi~60K0.45×
32Central Sulawesi~20K0.42×
33Gorontalo (disambiguation)(2)~7K0.37×
34Maluku~7K0.35×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Indonesia

See OLX audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for OLX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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