A data profile of the people who buy, follow and care about TikTok in Indonesia — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 12,521,508 people in Indonesia.
The average TikTok fan in Indonesia is 22.1 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Makeup Tutorials, Discord, Outerwear, with strongest over-indexing on Makeup Tutorials (2.01× the country average).
Demographically, the TikTok audience skews balanced with an average age of 22.1, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical TikTok fan in Indonesia is balanced, around 22.1 years old, with strong Social Media Usage tendencies and a notable affinity for Makeup Tutorials.
The key figures that characterise the TikTok profile in Indonesia.
50.4% are female, 49.6% are male, average age 22.1.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 22.1 |
| Estimated audience size | 12,521,508 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 75% | |
| 20-29 | 21% | |
| 30-39 | 2% | |
| 40-49 | 1% | |
| 50+ | 0% |
of the worldwide TikTok audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
Where the TikTok audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Kalimantan | ~300K | 1.45× | |
| 02 | Aceh | ~200K | 1.43× | |
| 03 | West Sumatra | ~300K | 1.35× | |
| 04 | East Java | ~1.5M | 1.27× | |
| 05 | Riau | ~400K | 1.27× | |
| 06 | Central Java | ~1.5M | 1.24× | |
| 07 | Lampung | ~300K | 1.24× | |
| 08 | Bengkulu | ~100K | 1.21× | |
| 09 | North Sumatra | ~600K | 1.09× | |
| 10 | Jambi | ~200K | 1.07× | |
| 11 | Riau Islands | ~100K | 1.05× | |
| 12 | Special Region of Yogyakarta | ~200K | 1.04× | |
| 13 | West Nusa Tenggara | ~200K | 1.04× | |
| 14 | South Sumatra | ~300K | 1.02× | |
| 15 | West Kalimantan | ~200K | 1.02× | |
| 16 | West Sulawesi | ~50K | 1.01× | |
| 17 | Bangka-Belitung Islands | ~60K | 0.99× | |
| 18 | North Kalimantan | ~40K | 0.96× | |
| 19 | West Java | ~2M | 0.95× | |
| 20 | South Kalimantan | ~200K | 0.95× | |
| 21 | Maluku | ~50K | 0.94× | |
| 22 | Central Sulawesi | ~100K | 0.93× | |
| 23 | Central Kalimantan | ~90K | 0.93× | |
| 24 | Southeast Sulawesi | ~90K | 0.93× | |
| 25 | South Sulawesi | ~300K | 0.91× | |
| 26 | Gorontalo (disambiguation)(2) | ~50K | 0.90× | |
| 27 | Banten | ~400K | 0.83× | |
| 28 | North Maluku | ~30K | 0.79× | |
| 29 | North Sulawesi | ~100K | 0.76× | |
| 30 | East Nusa Tenggara | ~100K | 0.74× | |
| 31 | Papua (province) | ~50K | 0.73× | |
| 32 | Jakarta | ~700K | 0.72× | |
| 33 | West Papua | ~20K | 0.62× | |
| 34 | Bali | ~200K | 0.60× |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discord | Internet & Social Media | 3.60× | ||
| 02 | Myanmar | Travel & Leisure | 2.94× | ||
| 03 | Millie Bobby Brown | Movies & TV | 2.90× | ||
| 04 | Organic Beauty | Beauty & Wellness | 2.49× | ||
| 05 | Maybelline | Beauty & Wellness | 2.10× | ||
| 06 | Lip gloss | Beauty & Wellness | 2.07× | ||
| 07 | Makeup Tutorials | Beauty & Wellness | 2.01× | ||
| 08 | American Horror Story | Movies & TV | 1.93× | ||
| 09 | Heath Ledger | Movies & TV | 1.89× | ||
| 10 | Puma | Fashion & Accessoires | 1.84× | ||
| 11 | BTS | Music & Radio | 1.69× | ||
| 12 | IU (singer) | Music & Radio | 1.63× | ||
| 13 | Outerwear | Fashion & Accessoires | 1.61× | ||
| 14 | Eintracht Frankfurt | Sports | 1.61× | ||
| 15 | G-Dragon | Music & Radio | 1.59× | ||
| 16 | Lee Jong-suk | Movies & TV | 1.53× | ||
| 17 | Data compression | Technology & Electronics | 1.52× | ||
| 18 | Song Hye-kyo | Fashion & Accessoires | 1.52× | ||
| 19 | Kijiji | Shopping | 1.52× | ||
| 20 | Facial care | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Creativity | OPEN | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.47× | |
| Patriotism | CONSERVATISM | 0.52× | |
| Need for Security | CONSERVATISM | 0.52× |
TikTok has an estimated audience of 12,521,508 people in Indonesia, concentrated in West Java and East Java.
50.4% of TikTok fans are female, 49.6% are male, with an average age of 22.1 years.
TikTok fans show strongest brand affinity for Makeup Tutorials (2.01×), Discord (3.6×), and Outerwear (1.61×) over the country average.
TikTok fans in Indonesia are most concentrated in West Java (reach ~2M), East Java (reach ~1.5M), and Central Java (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond TikTok itself, the audience over-indexes on Discord (3.6×), Outerwear (1.61×), Facial care (1.51×), and Myanmar (2.94×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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