A data profile of the people who buy, follow and care about Coat (clothing) in Indonesia — modelled from more than twelve digital signal sources. Coat (clothing) has an estimated audience of 3,360,506 people in Indonesia.
Coat (clothing) has an estimated audience of 3,360,506 people in Indonesia. 63.1% are female, 36.9% are male, average age 33.5. Top brand affinities: Outerwear, Vintage clothing, Women's clothing, Kebaya, Uniqlo.
Top brand affinities include Outerwear, Vintage clothing, Women's clothing, with strongest over-indexing on Outerwear (4.51× the country average).
Demographically, the Coat (clothing) audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
The typical Coat (clothing) fan in Indonesia is more female, around 33.5 years old, with strong Quality Awareness tendencies and a notable affinity for Outerwear.
The key figures that characterise the Coat (clothing) profile in Indonesia.
63.1% are female, 36.9% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 33.5 |
| Estimated audience size | 3,360,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 36% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Coat (clothing) audience comes from Indonesia.
| Country | Share |
|---|---|
| Japan | 10.7% |
| United States | 10.3% |
| China | 7.2% |
The strongest cross-interests of the Coat (clothing) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 4.51× | ||
| 02 | Vintage clothing | Fashion & Accessoires | 3.96× | ||
| 03 | Foot Locker | Shopping | 3.52× | ||
| 04 | Eyelash | Beauty & Wellness | 3.16× | ||
| 05 | Aerobics | Sports | 3.10× | ||
| 06 | Puma | Fashion & Accessoires | 3.00× | ||
| 07 | Uniqlo | Shopping | 2.83× | ||
| 08 | Ice cream | Food & Beverages | 2.37× | ||
| 09 | Slim-fit pants | Fashion & Accessoires | 2.13× | ||
| 10 | Allkpop | Music & Radio | 2.12× | ||
| 11 | Cashback reward program | Shopping | 2.09× | ||
| 12 | Lipstick | Beauty & Wellness | 2.09× | ||
| 13 | Travel Blogger | Travel & Leisure | 2.08× | ||
| 14 | Kebaya | Fashion & Accessoires | 1.99× | ||
| 15 | Streetwear | Fashion & Accessoires | 1.88× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 1.85× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.71× | ||
| 18 | Milk | Food & Beverages | 1.71× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.69× | ||
| 20 | Online food ordering | Food & Beverages | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.59× | |
| Early Adopter Mentality | POWER | 1.55× | |
| Luxury Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.71× | |
| Spirituality | BALANCE | 0.72× | |
| Need for Security | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Coat (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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