A data profile of the people who buy, follow and care about Coat (clothing) in Poland — modelled from more than twelve digital signal sources. Coat (clothing) has an estimated audience of 2,305,542 people in Poland.
Coat (clothing) has an estimated audience of 2,305,542 people in Poland. 82.7% are female, 17.3% are male, average age 40.1. Top brand affinities: Outerwear, PUDELEK, Shoes, Hair products, Sunglasses.
Top brand affinities include Outerwear, PUDELEK, Shoes, with strongest over-indexing on Outerwear (8.8× the country average).
Demographically, the Coat (clothing) audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Creativity, Design Affinity.
The typical Coat (clothing) fan in Poland is more female, around 40.1 years old, with strong Creativity tendencies and a notable affinity for Outerwear.
The key figures that characterise the Coat (clothing) profile in Poland.
82.7% are female, 17.3% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 82.7% |
| Male | 17.3% |
| Average age | 40.1 |
| Estimated audience size | 2,305,542 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Coat (clothing) audience comes from Poland.
| Country | Share |
|---|---|
| Japan | 10.7% |
| United States | 10.3% |
| China | 7.2% |
The strongest cross-interests of the Coat (clothing) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 8.80× | ||
| 02 | Impulse purchase | Shopping | 3.62× | ||
| 03 | Knitting | Home & Garden | 3.29× | ||
| 04 | Mango | Shopping | 3.21× | ||
| 05 | Bracelet | Fashion & Accessoires | 3.07× | ||
| 06 | Lingerie | Fashion & Accessoires | 2.98× | ||
| 07 | PUDELEK | News | 2.85× | ||
| 08 | Wedding dress | Fashion & Accessoires | 2.85× | ||
| 09 | Sunglasses | Fashion & Accessoires | 2.53× | ||
| 10 | Rossmann | Shopping | 2.13× | ||
| 11 | Children's clothing | Fashion & Accessoires | 2.08× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.99× | ||
| 13 | Hair products | Beauty & Wellness | 1.88× | ||
| 14 | Spas | Beauty & Wellness | 1.86× | ||
| 15 | Handbags | Fashion & Accessoires | 1.86× | ||
| 16 | Pepco | Fashion & Accessoires | 1.76× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.71× | ||
| 18 | Shoes | Fashion & Accessoires | 1.66× | ||
| 19 | Wirtualna Polska | News | 1.58× | ||
| 20 | Kaufland | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.87× | |
| Design Affinity | PREMIUM | 1.86× | |
| Sustainability | BALANCE | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.02× | |
| Individualism | JOY | 1.03× | |
| Risk Appetite | THRILL | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Coat (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.