Rascasse Audience Intelligence

Mango Target Market in Poland

A data profile of the people who buy, follow and care about Mango in Poland — modelled from more than twelve digital signal sources. Mango has an estimated audience of 1,872,117 people in Poland.

#6among Fashion in Poland
#84among Brand in Poland
#45in Shopping

Mango has an estimated audience of 1,872,117 people in Poland. 78.5% are female, 21.5% are male, average age 37.5. Top brand affinities: Pepco, Skirt, Men's clothing, Coupons, Discount stores.

Top brand affinities include Pepco, Skirt, Men's clothing, with strongest over-indexing on Pepco (2.87× the country average).

Demographically, the Mango audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Price Sensitivity, Creativity.

The typical Mango fan in Poland is more female, around 37.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Pepco.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Mango profile in Poland.

Audience size
1.9M
in Poland
Gender
78.5%♀
21.5% male
Age
37.5
average years
Country rank
#777
Brand in Poland
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mango

78.5% are female, 21.5% are male, average age 37.5.

Fig. 02

Gender split

78.5%
Female
21.5%
Male
Demographic split for Mango audience in Poland
MetricValue
Female78.5%
Male21.5%
Average age37.5
Estimated audience size1,872,117
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Mango audience in Poland
Age bracketShare%
16-1918%
20-2925%
30-3923%
40-4919%
50+14%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Mango audience comes from Poland.

Worldwide audience distribution share by country for Mango
CountryShare
France6.9%
Spain6.6%
Italy6.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mango audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mango audience
#·InterestCategoryAffinity×
01OyshoFashion & Accessoires4.28×
02SkirtFashion & Accessoires3.26×
03LingerieFashion & Accessoires2.91×
04PepcoFashion & Accessoires2.87×
05StradivariusShopping2.86×
06Men's clothingFashion & Accessoires2.63×
07HandbagsFashion & Accessoires2.62×
08TrousersFashion & Accessoires2.55×
09Children's clothingFashion & Accessoires2.48×
10CouponsShopping2.43×
11Discount storesShopping2.39×
12SunglassesFashion & Accessoires2.37×
13FragrancesBeauty & Wellness2.25×
14Discounts and allowancesShopping2.06×
15Fashion designBusiness & Career2.02×
16IKEAHome & Garden1.99×
17Hair productsBeauty & Wellness1.89×
18SpasBeauty & Wellness1.82×
19Wirtualna PolskaNews1.73×
20BoutiquesFashion & Accessoires1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mango audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mango audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.73×
CreativityOPEN1.68×
Healthy LifestyleBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mango audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.58×
PatriotismCONSERVATISM0.63×
Need for SecurityCONSERVATISM0.82×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Mango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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