A data profile of the people who buy, follow and care about Primark in Poland — modelled from more than twelve digital signal sources. Primark has an estimated audience of 2,042,216 people in Poland.
Primark has an estimated audience of 2,042,216 people in Poland. 76.7% are female, 23.3% are male, average age 33.2. Top brand affinities: Stradivarius, TK Maxx, C&A, Grandparent, Smyk.
Top brand affinities include Stradivarius, TK Maxx, C&A, with strongest over-indexing on Stradivarius (7.6× the country average).
Demographically, the Primark audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Primark fan in Poland is more female, around 33.2 years old, with strong Individualism tendencies and a notable affinity for Stradivarius.
The key figures that characterise the Primark profile in Poland.
76.7% are female, 23.3% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 33.2 |
| Estimated audience size | 2,042,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 7% |
The strongest cross-interests of the Primark audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TK Maxx | Shopping | 11.57× | ||
| 02 | Forever 21 | Shopping | 7.76× | ||
| 03 | C&A | Shopping | 7.71× | ||
| 04 | Stradivarius | Shopping | 7.60× | ||
| 05 | Grandparent | Kids & Family | 4.57× | ||
| 06 | Dress shirt | Fashion & Accessoires | 4.51× | ||
| 07 | Bershka | Shopping | 4.36× | ||
| 08 | High-heeled footwear | Fashion & Accessoires | 3.80× | ||
| 09 | Cardigan (sweater) | Fashion & Accessoires | 3.23× | ||
| 10 | Smyk | Shopping | 3.19× | ||
| 11 | Rossmann | Shopping | 2.64× | ||
| 12 | Skirt | Fashion & Accessoires | 2.45× | ||
| 13 | Children's clothing | Fashion & Accessoires | 2.26× | ||
| 14 | Blouse | Fashion & Accessoires | 2.22× | ||
| 15 | Dresses | Fashion & Accessoires | 2.18× | ||
| 16 | Handbags | Fashion & Accessoires | 2.09× | ||
| 17 | Coupons | Shopping | 1.95× | ||
| 18 | Notino | Shopping | 1.94× | ||
| 19 | Shopping malls | Shopping | 1.83× | ||
| 20 | IKEA | Home & Garden | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.38× | |
| Need for Security | CONSERVATISM | 1.50× | |
| Patriotism | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.59× | |
| Urban Lifestyle | OPEN | 0.63× | |
| Social Media Usage | JOY | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Primark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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