A data profile of the people who buy, follow and care about AliExpress in Poland — modelled from more than twelve digital signal sources. AliExpress has an estimated audience of 7,432,700 people in Poland.
AliExpress has an estimated audience of 7,432,700 people in Poland. 56.2% are female, 43.8% are male, average age 40.5. Top brand affinities: Poczta Polska, Super Express, Office 365, Smyk, Child development.
Top brand affinities include Poczta Polska, Super Express, Office 365, with strongest over-indexing on Poczta Polska (1.92× the country average).
Demographically, the AliExpress audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical AliExpress fan in Poland is more female, around 40.5 years old, with strong Individualism tendencies and a notable affinity for Poczta Polska.
The key figures that characterise the AliExpress profile in Poland.
56.2% are female, 43.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 40.5 |
| Estimated audience size | 7,432,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide AliExpress audience comes from Poland.
| Country | Share |
|---|---|
| Brazil | 7.6% |
| Italy | 7.4% |
| United States | 7.1% |
The strongest cross-interests of the AliExpress audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mahjong | Games | 3.03× | ||
| 02 | Tablecloth | Home & Garden | 2.43× | ||
| 03 | Epilator | Beauty & Wellness | 2.29× | ||
| 04 | Macaulay Culkin | Movies & TV | 2.23× | ||
| 05 | Child development | Business & Career | 2.03× | ||
| 06 | Vendor | Business & Career | 2.02× | ||
| 07 | Hot Wheels | Kids & Family | 2.02× | ||
| 08 | Magnolia (film) | Movies & TV | 1.95× | ||
| 09 | Poczta Polska | Business & Career | 1.92× | ||
| 10 | Office 365 | Technology & Electronics | 1.92× | ||
| 11 | Stuffed toy | Kids & Family | 1.84× | ||
| 12 | Drop shipping | Shopping | 1.83× | ||
| 13 | Vacuum cleaner | Home & Garden | 1.78× | ||
| 14 | Uniqlo | Shopping | 1.76× | ||
| 15 | Bonprix | Shopping | 1.74× | ||
| 16 | Google Drive | Technology & Electronics | 1.63× | ||
| 17 | Smyk | Shopping | 1.58× | ||
| 18 | Super Express | News | 1.56× | ||
| 19 | Causeway Bay | Travel & Leisure | 1.55× | ||
| 20 | Volkswagen T-Roc | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.49× | |
| Price Sensitivity | PREMIUM | 1.23× | |
| Urban Lifestyle | OPEN | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.31× | |
| Travelling | THRILL | 0.48× | |
| Patriotism | CONSERVATISM | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for AliExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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