A data profile of the people who buy, follow and care about Grandparent in Poland — modelled from more than twelve digital signal sources. Grandparent has an estimated audience of 1,880,405 people in Poland.
Grandparent has an estimated audience of 1,880,405 people in Poland. 76.7% are female, 23.3% are male, average age 34.7. Top brand affinities: Child care, Primark, Pepco, Fisher-Price, TK Maxx.
Top brand affinities include Child care, Primark, Pepco, with strongest over-indexing on Child care (4.15× the country average).
Demographically, the Grandparent audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
The typical Grandparent fan in Poland is more female, around 34.7 years old, with strong Family Orientation tendencies and a notable affinity for Child care.
The key figures that characterise the Grandparent profile in Poland.
76.7% are female, 23.3% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 34.7 |
| Estimated audience size | 1,880,405 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Grandparent audience comes from Poland.
| Country | Share |
|---|---|
| United States | 32.3% |
| United Kingdom | 6.5% |
| Germany | 4.6% |
The strongest cross-interests of the Grandparent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lego Duplo | Kids & Family | 7.77× | ||
| 02 | Fisher-Price | Kids & Family | 6.15× | ||
| 03 | Crocs | Fashion & Accessoires | 6.13× | ||
| 04 | High-net-worth individual | Business & Career | 5.85× | ||
| 05 | TK Maxx | Shopping | 5.04× | ||
| 06 | Primark | Shopping | 4.57× | ||
| 07 | Love & Sex | Kids & Family | 4.25× | ||
| 08 | Child care | Kids & Family | 4.15× | ||
| 09 | Deichmann | Shopping | 2.67× | ||
| 10 | PUDELEK | News | 2.57× | ||
| 11 | Pepco | Fashion & Accessoires | 2.34× | ||
| 12 | Lego | Kids & Family | 2.28× | ||
| 13 | OLX | Shopping | 2.21× | ||
| 14 | Children's clothing | Fashion & Accessoires | 2.12× | ||
| 15 | Rossmann | Shopping | 2.02× | ||
| 16 | PKO Bank Polski | Business & Career | 1.97× | ||
| 17 | Castorama | Shopping | 1.86× | ||
| 18 | Kaufland | Shopping | 1.73× | ||
| 19 | Empik | Shopping | 1.67× | ||
| 20 | Auchan | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.21× | |
| Luxury Orientation | PREMIUM | 1.71× | |
| Sustainability | BALANCE | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Social Media Usage | JOY | 0.84× | |
| Career Orientation | POWER | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Grandparent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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