A data profile of the people who buy, follow and care about Lego in Poland — modelled from more than twelve digital signal sources. Lego has an estimated audience of 3,899,118 people in Poland.
Lego has an estimated audience of 3,899,118 people in Poland. 73.4% are female, 26.6% are male, average age 35.9. Top brand affinities: Smyk, Lego Duplo, Construction set, Kindergarten, Toys.
Top brand affinities include Smyk, Lego Duplo, Construction set, with strongest over-indexing on Smyk (3.41× the country average).
Demographically, the Lego audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Individualism, Quality Awareness.
The typical Lego fan in Poland is more female, around 35.9 years old, with strong Individualism tendencies and a notable affinity for Smyk.
The key figures that characterise the Lego profile in Poland.
73.4% are female, 26.6% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 35.9 |
| Estimated audience size | 3,899,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 27% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Lego audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 7.8% |
| Japan | 7.3% |
The strongest cross-interests of the Lego audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Construction set | Kids & Family | 8.56× | ||
| 02 | Lego Duplo | Kids & Family | 8.28× | ||
| 03 | Lego Star Wars | Kids & Family | 4.37× | ||
| 04 | Fisher-Price | Kids & Family | 3.58× | ||
| 05 | Epilator | Beauty & Wellness | 3.49× | ||
| 06 | Smyk | Shopping | 3.41× | ||
| 07 | Child safety seat | Kids & Family | 3.18× | ||
| 08 | Educational toy | Kids & Family | 3.06× | ||
| 09 | Day care | Health | 2.66× | ||
| 10 | Grandparent | Kids & Family | 2.28× | ||
| 11 | KiK | Shopping | 2.13× | ||
| 12 | Kindergarten | Kids & Family | 2.04× | ||
| 13 | Childhood | Kids & Family | 1.83× | ||
| 14 | Parent | Kids & Family | 1.75× | ||
| 15 | Play (activity) | Travel & Leisure | 1.71× | ||
| 16 | Super Express | News | 1.61× | ||
| 17 | Toys | Games | 1.57× | ||
| 18 | Poczta Polska | Business & Career | 1.54× | ||
| 19 | M jak miłość | Movies & TV | 1.53× | ||
| 20 | Fatherhood | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.73× | |
| Quality Awareness | PREMIUM | 1.15× | |
| Need for Security | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.14× | |
| Design Affinity | PREMIUM | 0.40× | |
| Travelling | THRILL | 0.45× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Lego. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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