A data profile of the people who buy, follow and care about Childhood in Poland — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 3,453,362 people in Poland.
Childhood has an estimated audience of 3,453,362 people in Poland. 77.5% are female, 22.5% are male, average age 36.1. Top brand affinities: PUDELEK, Kaufland, Pepco, Child care, Castorama.
Top brand affinities include PUDELEK, Kaufland, Pepco, with strongest over-indexing on PUDELEK (2.47× the country average).
Demographically, the Childhood audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Creativity.
The typical Childhood fan in Poland is more female, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for PUDELEK.
The key figures that characterise the Childhood profile in Poland.
77.5% are female, 22.5% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 36.1 |
| Estimated audience size | 3,453,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Childhood audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
The strongest cross-interests of the Childhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PUDELEK | News | 2.47× | ||
| 02 | Child care | Kids & Family | 2.36× | ||
| 03 | Deichmann | Shopping | 2.34× | ||
| 04 | Bikini | Fashion & Accessoires | 1.98× | ||
| 05 | Bestseller | Literature | 1.96× | ||
| 06 | Lego | Kids & Family | 1.83× | ||
| 07 | Rossmann | Shopping | 1.82× | ||
| 08 | PKO Bank Polski | Business & Career | 1.79× | ||
| 09 | Kaufland | Shopping | 1.75× | ||
| 10 | Pepco | Fashion & Accessoires | 1.75× | ||
| 11 | Flower | Home & Garden | 1.72× | ||
| 12 | OLX | Shopping | 1.71× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.67× | ||
| 14 | Leroy Merlin | Shopping | 1.64× | ||
| 15 | Organic food | Food & Beverages | 1.63× | ||
| 16 | H&M | Shopping | 1.63× | ||
| 17 | Health care | Business & Career | 1.59× | ||
| 18 | Castorama | Shopping | 1.53× | ||
| 19 | Lidl | Shopping | 1.52× | ||
| 20 | Handbags | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.51× | |
| Creativity | OPEN | 1.46× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Career Orientation | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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