A data profile of the people who buy, follow and care about Childhood in Australia — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 3,514,453 people in Australia.
Childhood has an estimated audience of 3,514,453 people in Australia. 76.1% are female, 23.9% are male, average age 41.4. Top brand affinities: Aldi, Peter Alexander, Wikipedia, Target Corporation, Child care.
Top brand affinities include Aldi, Peter Alexander, Wikipedia, with strongest over-indexing on Aldi (1.7× the country average).
Demographically, the Childhood audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Childhood fan in Australia is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Childhood profile in Australia.
76.1% are female, 23.9% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 41.4 |
| Estimated audience size | 3,514,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Childhood audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
The strongest cross-interests of the Childhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social shopping | Shopping | 3.30× | ||
| 02 | Huggies | Kids & Family | 2.48× | ||
| 03 | Wikipedia | Internet & Social Media | 2.23× | ||
| 04 | Child care | Kids & Family | 1.95× | ||
| 05 | Zimmermann | Home & Garden | 1.81× | ||
| 06 | Natural skin care | Beauty & Wellness | 1.78× | ||
| 07 | Kookai | Fashion & Accessoires | 1.73× | ||
| 08 | Metaphysics | Business & Career | 1.73× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.71× | ||
| 10 | Aldi | Shopping | 1.70× | ||
| 11 | Peter Alexander | Music & Radio | 1.64× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.64× | ||
| 13 | Target Corporation | Shopping | 1.60× | ||
| 14 | Department store | Shopping | 1.60× | ||
| 15 | Kindergarten | Kids & Family | 1.59× | ||
| 16 | Blanket | Home & Garden | 1.57× | ||
| 17 | Cupcake | Food & Beverages | 1.56× | ||
| 18 | YouTube Music | Internet & Social Media | 1.56× | ||
| 19 | Zoo | Kids & Family | 1.55× | ||
| 20 | Discount stores | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Tradition | CONSERVATISM | 1.42× | |
| Extroversion | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Travelling | THRILL | 0.92× | |
| Pet Ownership | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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